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Americas The big May 17 Announcement / Pricing / Discussion thread.

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Pricing isn’t cost, it is what the market will pay though. IG thinks that they can get what their doing.

I think it highly unlikley, but we are All enthusisists here, that the struggle to get MSRP on the ‘orders’ After the reservations are filled…. Not likely, but it would be highly corrosive to the brand. Like an IPO that falls.
Yes, I think it would have been higher if IA calculated the market would bare it. The risk of reservationists balking and the brand being initially perceived as a flop tempered a higher release price, ime.
 

LC0013

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Yea, but, your stripper 20k kia has to meet those regs too, and it isn't like they weren't in place when they started this project. I love my fj60's but, i'm rather sure my survivbility is a lot less in every accident scenario in them. I'm biased though. I bitched about paying for an airbag in my 95 mustang gt when I bought it. At mile 538 I did 50mph into an oak thats still there. I walked out. A broken thumb and some glass in my face. I'm cool with the cost of safety regs.
That Kia probably has about $3-4k in regulatory cost built into it. Last article I read stated that 15-18% of a model year price increase was due to regulation. Now I am sure that is not for every year but those percentages add up. Would I spec out a vehicle with all the regulatory requirements we have, certainly not if I had a choice. I am not sure adding air bags would be on my list (would depend on insurance price increase without the bags vs cost of bags). I like having choices and not having the choices made for me by my government. But some don't mind them doing so.
 

CB

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Heck, yes. Ineos missed a real opportunity to do some messaging here with some pricing. A lower price for reservation holders would have definitely created some good will and pressure to convert the reservations. Right now, there is no ‘first-mover‘ advantage. And at this time the news from the EU is ‘mixed’ on deliveries and reliability. Even if the pricing for reservation holders was just half way to the full price how (5K off), that would have been a real sign.

Southwest Airlines and Lexus did a good job at launches to get the idea that they were every bit as good or better while being cheaper. SWA I find now to be more expensive than UNited- but when people are looking to buy a ticker, they think that SWA will be cheaper. I don’t think Lexus is selling at a discount anymore.

Ineos set a perception a few years ago and then threw it away. Reservation holder pricing was a perfect time to set perceptions- and I think IG blew it.
Exactly!!!!!!!!!!!!
 

jamgolf

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The more I think about it the less I feel inclined to move forward as an early adopter. I do not urgently need to replace my 4Runner TRD Pro. It takes me to plenty of places. At this point I think Ineos is far from the rock solid Toyota reliability. There is no incentive or advantage to take an early plunge.

So contrary to what I previously expressed, on second thought I will wait and see if the quality control improves.

I am out, for now. I feel that is the prudent thing to do, for me.
 
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Bruce

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The more I think about it the less I feel inclined to move forward as an early adopter. I do not urgently need to replace my 4Runner TRD Pro. It takes me to plenty of places. At this point I think Ineos is far from the rock solid Toyota reliability. There is no incentive or advantage to take an early plunge.

I think contrary to what I previously expressed, on second thought I will wait and see if the quality control improves.

I am out, for now. That is the prudent thing to do.
If it doesn't cost anything to spec a vehicle, and you can walk away before delivery if things don't progress in a positive manner with the electrical, etc, why cancel now?
 

jamgolf

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If it doesn't cost anything to spec a vehicle, and you can walk away before delivery if things don't progress in a positive manner with the electrical, etc

Knowing me, I will convince myself to take delivery of even a vehicle of dubious reliability if the dealer called and said my vehicle had arrived. I’d go there and get all googley eyes and drive back home with it :) then feel buyer’s remorse later :)

I better stay clear. So I will not order in 2023. Too many things are not yet clear enough, for me.
 
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Xrford

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It not a traditional luxury brand in the sense that its not following amenities and premium comfort. But at a price point that its expensive and not attainable by others at the cost level is a luxury thing to have. That it has features desired by a group of people and paying a premium for it is Luxury. Average price of a car in the usa is 48k where as luxury car prices are 75k. Which spec'ed trial master is beyond that. Also the argument that brands are charging a premium for their embed advanced tech is poor in this case. I just put in a down payment for a defender today that is comparable to a build to that of the grenadier. With savings of almost 30k, this includes terrain response, electronic Dif locks, auto emergency breaking, adaptive cruise control, 360 cameras, etc all included. So in theory all those analog mechanical things should be cheaper and easier to maintain. Yet you are paying a premium for it off the bat. This is where it boggles my mind on the price tag and the "value" of the grenadier. This is proven technology and old school parts already developed and off the shelf. How has the price inflated so much for simplicity. Yet other brands have way more parts and chips and computers have to source from even more places and yet keep costs down. The argument is low volume. Okay, so the cost again is put on those buying the grenadier then and not the actual value of the car.
Everything that is put into a vehicle cost money including tech. Luxury brands like land rover are allocating more of their budget to things like surround view camers, plush leather interiors with real wood accents, large flat screens etc etc to attract the Luxury buyers. This all takes away from what they can spend on drive train, suspension, chassis etc. Why I say IG is not catering to that crowd is because it is taking the opposite approach and is allocating a larger part of their development budget towards the things that matter for the durability and longevity of the vehicle used in an severe duty off-road environment. The parts they put into the drive train, suspension, chassis are all premium parts constructed to a hi standard and all come at higher cost. It is not easy for some one with a non mechanical back ground to see and does not jump out at you like a quilted leather seat, but it is there and I see the value that will bring to me for how I want to use it for the next 20+ years.

Take a look at the curb weight of the IG and compare it to that LR you are buying or equivalent jeep. The weight alone indicates how much more metal aka strength there is in IG vs your LR Or Jeep. Also price does not indicate luxury, a $90k f450 work truck is not a luxury item but a $90k Lexus SUV is. To me it is where that money is allocated to and not the over all price. If the money or cost is spent on the mechanical or structural parts so the vehicle can perform a specific task that is fundamental to its purpose, then that is not a luxury it is a necessity.
 

ChasingOurTrunks

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I’m the same way @jamgolf — the closer I get to making a decision on something like this, the more my heart makes the decision over my head.

I was doing some more value math (because I need new hobbies for my Sunday morning) and the discussion here about “on the road” costs got me curious so I looked into that in my current province of residence. My previous ideal specification runs about $136k or so on the configurator. I learned this morning that my current province has a variable sales tax depending on the price of the car, and the federal government takes a flat cut too. At my ideal spec level, that total tax is 20%, making my Grenadier cost $163,000.00.

I am within about 10% off being able to buy 2 Land Rover New Defenders ordered in my ideal spec for the cost of one Grenadier here in British Columbia, taxes in. My ideal spec is the best off road and towing specs, sun roof for taking pretty pictures of deadly animals and that’s about it. The New Defender comes with a lot more luxury for these prices, but it would substantively do the same kind of application as what the Gren would do.

In short, practically speaking the Grenadier is twice as expensive as the Defender here.

To @Xrford’s point about durability — given what I purchased my current rig for, I could get 5 of them with enough cash left over to travel for 3 months on my budget. That’s a lot of spares. If I assume these rigs will last a VERY conservative 200,000 kms - and they should do that easily with no concerns about the engine or transmission or other big ticket items causing problems — that means the Gren has to last me one million kilometres with nothing but fluid changes and tires for it to be a good value purchase in my context. If I get the more realistic 300,000 kms out of my current rig - which I should; I’ve had quite a few adventure vehicles and all but the Jeep made it past 300k without needing any major work — the Gren would need to give me 1,500,000 kilometres on the same drivetrain with just fluids and tires. Or 1.8 million kilometres if I include my current truck on top of the 5 I could get for $160k+.

This is math - there’s no denying the cost/benefit analysis here. And I don’t know if a single BMW product ever that lasted more than a million kms - certainly not their engines!

So it’s objectively bad value in Canada, but honestly after thinking about this thing for years, and currently only having a reservation and no real skin in the game that I cannot walk away from — if I was sitting on $160k it would still be a very tough decision to make, and in the end I’d likely still go for it :D. That’s how much this damn thing has my heart.

Long story short, @jamgolf, I hear you on wanting to avoid further temptation!!

Also, for folks thinking of cancelling in “The Home of the Brave” — maybe the Gren coming to the USA for 10k -15k more than most expected isn’t too bad after all; I think your actually not getting bad value down there. I, on the other hand, am in the “True North Strong and Expensive” apparently :D:D
 
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Ooohh goody, I hoped someone would take the watch bait:
- The AMG G Wagen is the Hublot Big Bang; at its core a nice product but really overpriced bling bling for the new money crowd and owned by corporate luxury giant LVMH (no offence intended for G Wagen or Hublot owners!)
- The Grenadier is the stainless Rolex Submariner no date: rock solid, over engineered and over priced, has the features you need and none you don't. A bit plain looking to the uninitiated but once you get it nothing else compares. Made by a massively cashed up independent who will do their own thing.
- The Tacoma/Hilux is the Seiko dive watch; nice safe design, well made, well priced, dealers everywhere, reliable and easy to service and get parts. The logical, wise, safe choice.
- The Mercedes or BMW SUV is the TAG Heuer; its the watch you buy when you want something fancier than the average Joe, appreciate a bit of attainable Euro luxury but can't justify the price of a Rolex. LVMH again.
A TAG? Naw... for that analogy I'd go Tudor. (Guy at the end of the bar is screaming "Omega!")
 

Xrford

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I’m the same way @jamgolf — the closer I get to making a decision on something like this, the more my heart makes the decision over my head.

I was doing some more value math (because I need new hobbies for my Sunday morning) and the discussion here about “on the road” costs got me curious so I looked into that in my current province of residence. My previous ideal specification runs about $136k or so on the configurator. I learned this morning that my current province has a variable sales tax depending on the price of the car, and the federal government takes a flat cut too. At my ideal spec level, that total tax is 20%, making my Grenadier cost $163,000.00.

I am within about 10% off being able to buy 2 Land Rover New Defenders ordered in my ideal spec for the cost of one Grenadier here in British Columbia, taxes in. My ideal spec is the best off road and towing specs, sun roof for taking pretty pictures of deadly animals and that’s about it. The New Defender comes with a lot more luxury for these prices, but it would substantively do the same kind of application as what the Gren would do.

In short, practically speaking the Grenadier is twice as expensive as the Defender here.

To @Xrford’s point about durability — given what I purchased my current rig for, I could get 5 of them with enough cash left over to travel for 3 months on my budget. That’s a lot of spares. If I assume these rigs will last a VERY conservative 200,000 kms - and they should do that easily with no concerns about the engine or transmission or other big ticket items causing problems — that means the Gren has to last me one million kilometres with nothing but fluid changes and tires for it to be a good value purchase in my context. If I get the more realistic 300,000 kms out of my current rig - which I should; I’ve had quite a few adventure vehicles and all but the Jeep made it past 300k without needing any major work — the Gren would need to give me 1,500,000 kilometres on the same drivetrain with just fluids and tires. Or 1.8 million kilometres if I include my current truck on top of the 5 I could get for $160k+.

This is math - there’s no denying the cost/benefit analysis here. And I don’t know if a single BMW product ever that lasted more than a million kms - certainly not their engines!

So it’s objectively bad value in Canada, but honestly after thinking about this thing for years, and currently only having a reservation and no real skin in the game that I cannot walk away from — if I was sitting on $160k it would still be a very tough decision to make, and in the end I’d likely still go for it :D. That’s how much this damn thing has my heart.

Long story short, @jamgolf, I hear you on wanting to avoid further temptation!!

Also, for folks thinking of cancelling in “The Home of the Brave” — maybe the Gren coming to the USA for 10k -15k more than most expected isn’t too bad after all; I think your actually not getting bad value down there. I, on the other hand, am in the “True North Strong and Expensive” apparently :D:D
I am not sure you’re doing the math right. I live in BC and If I add almost every conceivable major option less roof rack, I am coming in at $120k configurator which includes lux tax and delivery. Adding taxes 10% pst + 5% Gst gets me to $138k on the road cost. My actual build trailmaster+tow pack+heated seats+tinted windows + safari window + premium paint = configurator total inc lux tax and delivery $110,582.00 on the road $127,537.94 all taxes in.

fyi a gmc sierra at4x AEV version in Canada is $111,000.00 before tax
 
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ChasingOurTrunks

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I am not sure you’re doing the math right. I live in BC and If I add almost every conceivable major option less roof rack, I am coming in at $120k configurator which includes lux tax and delivery. Adding taxes 10% pst + 5% Gst gets me to $138k on the road cost. My actual build trailmaster+tow pack+heated seats+tinted windows + safari window + premium paint = configurator total inc lux tax and delivery $110,582.00 on the road $127,537.94 all taxes in.

fyi a gmc sierra at4x AEV version in Canada is $111,000.00 before tax

My configurator at $136k was my “ideal spec” and included lockers, winch, roof rack, and a few “treats” like the saddle leather pack and the heated seats. This also includes contrasting colours and safari roofs.

My minimum acceptable was at around $110k, which still dings me with the 20% tax and brings it up to $132k. That’s no winch, roof rack, snorkel, or anything, and in a basic colour.

I will play around with the package builds; I’m out for a few years barring a lotto win due to some previously mentioned bad luck so I haven’t bothered but it may be that the packages - Trialmaster and Fieldmaster - provide better value, but i based my build off the blank canvas as both the Trial and Field had stuff I didn’t really want.

I don’t think you are adding enough tax but I’m new here. According to this, the tax goes to 15% for a vehicle in this band, plus the 5% federal tax on top.

Edit: I may have remembered some numbers wrong - looks like my ideal spec is sitting at $132k, so $4k less (not sure if I may have unchecked an option?) — but that’s a rounding error at these numbers.
 
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Xrford

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My configurator at $136 was my “ideal spec” - my minimum acceptable was at around $110k, which still dings me with the 20% tax and brings it up to $132k. That’s no winch, roof rack, snorkel, or anything.

It may be that the packages - Trialmaster and Fieldmaster - provide better value but i based my build off the blank canvas as both the Trial and Field had stuff I didn’t really want.
What province dings you 20% on a $110k vehicle?
 

ChasingOurTrunks

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Again, according to this link, ours does:


5FCB3994-7BAC-4685-B686-ECAD731912C1.jpeg
 
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The Big Mac Index shows that the Canadian $ is about 14.7% undervalued relative to the US $. That explains the difference in price for the Canadian Grenadier, as it would indicate a price of 15,340 Big Macs for a Canadian Grenadier. Slightly more than your calculated price of 15,087 Big Macs. Still very high, indeed, but it looks like currency values may be a big driver of that difference.
That's not really how non-luxury import products work. Global market prices off net price (after taxes, tariffs, etc.).

Unlike big macks, it doesn't cost any less to make/sell a grenadier in Canada or sub Saharan Africa as it does in the US.

They will sell there vehicles in markets where the customer is able and willing to pay the most. If they customer in Canada can't pay, they'll ship the inventory to Korea, or the US, or the UK, or ...
 

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the grenadier is expensive. does it have to be this much? I don't know. but ineos has been on the level with us about pricing, but it seems like people have an imaginary price point where they need to be and go into conniptions if it goes over it....

I do know that a new defender would never be on my wish list. having owned several rovers, buying a new one just seems like a waste of money considering all the problems they have. they're just problematic, expensive and don't last. sure they're comfortable, and higher end. but people love to key and screw with your car because of the stigma around it. it's just an image I don't want. even if the purchase wasn't image related.

if the IG is problematic then we're all pretty much fvkd. I will say that hearing all these electrical problems from new owners is very concerning.

I won't forecast the future but this car could easily make it into videos where "cars that bombed" years later. as well as having celebs or influencers making it a must have. all it would take a 1 or 2 of them to pimp this this and every clown will want one.
I don’t know when you jumped in and how much you were following. But it wasn’t imaginary. Ineos in their early days leading up to the reservations. Ball parked a number. They said 60k and described all that we knew that would be included. Which made alot of us eager and jump for a reservation. Now years later of waiting it comes in 15k more just starting not even the trailmaster. Understandably things change. Either they unintentionally mislead a lot of people. Or intentionally did it to drive up more attention. We’ll never know but rightfully people are pissed. Also the price of the grenadier in the usa is more expensive than it is in Europe. Other European cars seem to have a more consistent forumula of cost there minus vat and conversion of currency. But the price in the USA is clearly raised after it had came out in the Uk which again felt like another slap. I held out waiting for a long time for a new vehicle cause I based it on information that they said. If I knew it was gonna be over that price I would have just looked else where from the start. So yea it sucks, it’s annoying and frustrating. So understandable that some of their supporters are pissed. One other thing if inflation was a factor or supply costs is a factor and the price went up marginally like the majority of other manufactures that’s one thing and understandable. But the raise in their estimated cost is over 30% that’s just nuts. Jeep, Land Rover, and others have maintained a competitive price increase over the pandemic years. Even when supplies were low.
 
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Everything that is put into a vehicle cost money including tech. Luxury brands like land rover are allocating more of their budget to things like surround view camers, plush leather interiors with real wood accents, large flat screens etc etc to attract the Luxury buyers. This all takes away from what they can spend on drive train, suspension, chassis etc. Why I say IG is not catering to that crowd is because it is taking the opposite approach and is allocating a larger part of their development budget towards the things that matter for the durability and longevity of the vehicle used in an severe duty off-road environment. The parts they put into the drive train, suspension, chassis are all premium parts constructed to a hi standard and all come at higher cost. It is not easy for some one with a non mechanical back ground to see and does not jump out at you like a quilted leather seat, but it is there and I see the value that will bring to me for how I want to use it for the next 20+ years.

Take a look at the curb weight of the IG and compare it to that LR you are buying or equivalent jeep. The weight alone indicates how much more metal aka strength there is in IG vs your LR Or Jeep. Also price does not indicate luxury, a $90k f450 work truck is not a luxury item but a $90k Lexus SUV is. To me it is where that money is allocated to and not the over all price. If the money or cost is spent on the mechanical or structural parts so the vehicle can perform a specific task that is fundamental to its purpose, then that is not a luxury it is a necessity.
No question that’s where the money is going and that’s where the persons needs will dictate the value of the vehicle. But the price still makes it luxury again not in the traditional sense. Take for example a porche 911 track version. It’s striped of all its “luxuries” and it’s made to go fast. But it’s still a luxury for someone to own something so expensive, beautiful and fast. Cause people can also just buy a Tesla and go faster. Or mod out a Honda to go way faster. I have also seen work trucks and pick ups be absolutely ridiculously luxurious with cost and seat massagers and refrigerators. It’s okay if you can afford the grenadier and others can’t. But don’t pretend that 90k on a car is not a lot of money for the majority of people which makes it an extravagant purchase and by definition luxurious . Understandably it can be pocket change for you. And we can agree to disagree on that cost to the value of the grenadier.
 

Loc Nar

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It ain't over yet.

5+ weeks until the early window closes. Nothing saying there won't be a price increase announcement (or hint) as a nudge. Or maybe much later this year; early buyers then get their "reward".
While this is a real possibility since inflation is not really slowing, I am more concerned about the possibility of Ineos reacting to backlash about the price by compromising in future iterations on the excellent components that have gone into the build thus far.
 
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At $110k falls in the 10% pst +5% Gst= 15% Your base option should be more like $127k on the road. still hard to swallow, i hear you.
Plus 20% federal luxury tax on the portion over 100K. So another 2K, which I think is taxed again with the Sales Taxes.

@ChasingOurTrunks , thanks for the PST heads up, did not know that. Commercial vehicle status might change the PST and the fed luxury tax. But I don't think IA has done anything for us in Canada.
 
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