I think the people who are comparing this vehicle to the less expensive competition and are claiming that value is not there, are not taking into account the cost of ownership over the life of the vehicle. It is miss leading to only compare the initial purchase price and claim the Grenadier is not worth it. When I see the chassis construction and the power train robustness of the Grenadier it gives me confidence that it will last 20-30 years of severe duty service with minimal unforeseen repair costs. If however I look at the jeeps,broncos,4runners etc I do not see that same mechanical robustness and if subjected to a severe off road use case they will only survive 5-10yrs before major repair costs start creeping in or major upgrades are required to increase their durability. There is a reason why there are a lot of aftermarket manufacturers offering upgraded axles, suspension and other structural reinforcements for jeeps and broncos. I look at it this way, if your intended use case, is to drive it like a mall crawler and trade it in within the next 5 years or less for the next new toy, then yes the Grenadier is not a value proposition for you. If however you intend to use the Grenadier 50% or more of the time off road, or keep it for 20+ years, then I think for these use cases, the Grenadier is the better value and will be cheaper than those other option in the long run. Pay now save more later.