I too am looking at the new Defender, although I've come to realize the Post Thread "Defender vs. Grenadier" could be a bit off target. It may turn out to be two totally different shoppers. To compete with Defender, IG may need another trim level: luxury on the inside, yet still retain durable parts underneath - that was precisely the LC model, which seemed to do well enough in the US. The new Defender is lux on the inside, handles very easily, and yet is still capable in a variety of situations. There is nothing about the inside of the new Defender that you can check with a Wrangler. As a Defender shopper, I'm not looking at Bronco or Wrangler, which is why I chuckled at the post thread. If it said "110 Defender vs. Wrangler Rubicon," the differences are so big they are not the same buyer!! Who would realistically compare them as purchase alternatives?? A wrangler has no functional load-bearing roof, it's a music festival at highway speeds, the cabin space is exceptionally limited, and the trunk space is taken up by roll bars. It's all terrific if your sole criteria is off-road monster, which Bronco and Wrangle do exceptional. But if you have more than that one narrow consideration, plus stuff to pack and people to transport, a Wrangler/Bronco option doesn't make the starting line. You can't compare the full size Range Rover with the tiny Evoke.... If IG doesn't get more LC like, it won't be an alternative to a family oriented SUV. caption obvious: Jeep is trying to reach the "non wrangler" shopper with their new Wagoneer... Their Grand Wagoneer is super lux and it's huge. I wouldn't compare a Defender to a wrangler, because my needs are mostly luxury and fairly large suv that can handle off road and be durable, and wranglers, as capable as they are, don't have interior space the way a defender does. A wrangler can climb a mountain - but it can't put your in-laws with luggage comfortably in the back seat for an hour long drive to the airport! It's just two totally different shoppers.... think IG will go more upscale for some of the market LC abandoned? Wagoneer is clearly already on it, as their Grand Wag. is amazing on the inside.