As much as I like rowing my own gears, the IA market share is fractions of a percent compared to Ford or Jeep, and I'm sure that from a business sense the auto was a no brainer. According to an older article from
THE DRIVE, about 15% of Bronco orders are for the manual (with the 2 door accounting for much of it). Ford, however, put the option on hold and has considered dropping the stick to simplify the build process. Source:
TTAC
I combed through a bunch of articles but the data I could find stopped around 2020; essentially though, only about 3 percent of NA vehicles are sold with manual transmissions and less than 20% globally. I would imagine that number would be significantly lower once sports cars and econoboxes were removed from the data. The reality is, manual transmissions gradually faded away because autos eventually caught up with respect to fuel economy and at this point can offer more gears and faster shifting while streamlining the build process for OEMs. Even Toyota went auto-only in the new 70 series with the new 4cyl spec (can still get a manual on the V8 though).
Would I like a manual trans Grenadier? Yes. Would I buy one over the ZF 8-speed if offered? Probably not.