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Americas The big May 17 Announcement / Pricing / Discussion thread.

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The website is now live with pricing (no dealer yet or ordering available as of now).

My Trialmaster built coming in just below $86k, a bit higher than I hoped!

How is everyone else feeling?
Imagine my surprise when I opened the build configuration page and saw a price of $90,000 for my previously configured Grenadier.
Base price for a Grenadier Fieldmaster or Trailmaster is $79,000. Adding some of the extras that I really wanted pushed the price to $85,000. Here's my predicament - I can go onto Autotrader today and buy a TRD 4Runner AND a TRD Tacoma for me and my wife - for the same money as my desired Trailmaster!
Furthermore, I can also get a nicely spec'd Defender 110 SE for $73,000. Now if money is no object - which for a lot of people it is - price is not a factor.
But the initial intent of Project Grenadier was to put a utilitarian, stripped-down, workhorse in the hands of people who do have a budget to work with. Ineos is a for-profit company launched during the most disruptive of times in (COVID, high-inflation, world-wide political instability, etc) and for that I applaud them for seeing the project through.
But I won't be seeing one in my garage anytime soon.
 
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I don't know how many farmers in the US are gonna pay 90k after taxes for this. 100% this is gonna be a Hamptons trust fund weekend toy for the rich where I live in NY. I'm 99% sure I'm out at this point. I don't think I can be happy if I bought this car and spent that much and I Don't think I can be happy I bought another car thats not this. But at least somewhere else I can at least get everything I want that car can offer. So good luck everyone! maybe a used Grenadier is in my future. Its not unheard of for prices to drop. So I'll hang on to my reservation for as long as I can or till I get my car from somewhere else. A shame I had to wait this number of years to end like this and on empty promises. Lesson learned.
 

ChasingOurTrunks

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the jeep seems like a poor fall back option. I can't even begin to think what a let down a jeep would be to the grenadier. so much so, I would start dropping anything I could from my build to get to the price I need to be at.

I don’t disagree with you on it being a letdown.

But I can fix a LOT of the Jeep’s shortcomings for $40k and still have lots left over to actually use the damn thing.

The Gren would look nicer parked outside and bring me more joy than the Jeep would in the same spot, but if that’s as far as I can afford to go in the Gren…well, I’d prefer to get to Namibia or Ushuaia in a Jeep, than only be able to get to the local grocery store in a Grenadier.
 
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I don't know how many farmers in the US are gonna pay 90k after taxes for this. 100% this is gonna be a Hamptons trust fund weekend toy for the rich where I live in NY. I'm 99% sure I'm out at this point. I don't think I can be happy if I bought this car and spent that much and I Don't think I can be happy I bought another car thats not this. But at least somewhere else I can at least get everything I want that car can offer. So good luck everyone! maybe a used Grenadier is in my future. Its not unheard of for prices to drop. So I'll hang on to my reservation for as long as I can or till I get my car from somewhere else. A shame I had to wait this number of years to end like this and on empty promises. Lesson learned.

farmers were never going to buy this car in the first place. I also think many won't want to spend that much to do high level, crazy 4 wheeling and rock climbing as well. think snow and dirt roads....even high elevation climbing and occasionally going through flood water where other cars can't
 
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farmers were never going to buy this car in the first place. I also think many won't want to spend that much to do high level, crazy 4 wheeling and rock climbing as wellness
Ineos original promotion and talks wanted to bring that essence back like the original defender. Clearly they missed the mark and things changed.
 
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Yes, end user price.

Right, so our price doesn't reflect tax, title, or delivery fees (TTD). It also says that any option with an "*" is a dealer installed option at an additional price. My understanding is that those in other countries don't have that additional charge for installation and your price already included VAT. So I don't think it's an equivalent comparison.

I think that might be why so many are having a bit of sticker shock. I think people were prepared to pay the prices they are seeing if it was all in (TTD and options installed).

Then again, the world has gone mad, especially vehicle prices, so who can expect anything anymore. The price has given me pause considering both the current options (New Defender, which I have owned and enjoyed) and future option (Next Gen 4Runner).

Interesting times.
 
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I don’t disagree with you on it being a letdown.

But I can fix a LOT of the Jeep’s shortcomings for $40k and still have lots left over to actually use the damn thing.

The Gren would look nicer parked outside and bring me more joy than the Jeep would in the same spot, but if that’s as far as I can afford to go in the Gren…well, I’d prefer to get to Namibia or Ushuaia in a Jeep, than only be able to get to the local grocery store in a Grenadier.

I would prefer a used Santana or Toyota fj as my fallback. but that's me..I
 
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farmers were never going to buy this car in the first place. I also think many won't want to spend that much to do high level, crazy 4 wheeling and rock climbing as well.

And that's why this thing is kinda in no man's land at this price. Too expensive for the offroad crowd, not luxury enough for the resort crowd.
 

G-Tank

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Wondering if Grenadier is going to hold its value based on Classic Defender and G-Wagon. $90k-95k is in a F150 Raptor window,

Also, if you are getting the "Premium Sound", you cannot get the AUX Battery.
 

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I would prefer a used Santana or Toyota fj as my fallback. but that's me..I
Oh agreed — I’m actually tempted (when I’m back on my financial feet) to hop a flight to Poland and pick up a 20 year old 110 and import it for less money than a Gren, or sourcing a Land Cruiser from somewhere. But, for apples to apples I am picking on new, on the lot cars available to me where I live. If I could get a new Hilux that would be a contender too — maybe the new Taco will be “close enough”.
 
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I agree, seems broadly in line with what I’m paying in the UK. Perhaps a little less but not by much. Hope they sell, certainly look different and appealing in the market.
A similar build in UK is $74308 GBP or $92,683 USD However, since UK pricing has 20% VAT built in, and there is no VAT in the U.S., many of us expected to see equivalent pricing (sans VAT).

Most of us have to add in sales tax when we buy on top of this. So we were expecting an equivalent pre-tax price which would have been $74k USD (plus a few thousand for transport, etc). Instead we are seeing about $85,000 before we add taxes.
 
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Breaks my heart, as I’ve been signed up for the interest list when it was just a conversation and reserved on day one. At $86k for my build pre tax and license, I’m feeling like the smart move it to pass. I think they’ll sell at this price, but maybe not to me.
Makes two of us... I'm not sure if this is going to work...
 
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I came in at $81K and $86K. At 15 mpg, I may just buy a small RV with the same gas mileage. This is a fun truck to replace my motorcycles. Still mulling it over. I will be heading out to the RV places with my dogs on Saturday.
This truck is more expensive than the wife's XC90 plug-in. That gets 26 in gas mode and in hi-bred it can get 800 miles to a tank, just depends on how we use it.
 

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you have plenty of stuff you can get rid of and add at a later date.....saddle package? premium sound? axe the winch..+ get rid of those soon to be leaky safari windows as well

I already replied but missed your comment on the safari windows.

There’s a specific use case there that I want - the ability to stand on the seat and take pictures from relative safety. Both the 110 and the Jeep offer this functionality which is another reason for that comparison.

They may leak like you said but when camping a good rinse off is usually not a bad idea so I’ll call that a feature of all three vehicles, not a glitch :D
 

ADVer

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One thing that also explains the high price is the terrible fuel economy. At 14 and 15mpg, I suspect it is being hit with a gas guzzler tax, which I think is baked into the price. From this chart, looks like it is around $5000USD.
That alone might have me walk away. My F250 diesel can hit 20mpg in highway driving.
Was anyone else surprised by the 14-15 mpg rating? I was hoping for around 20, and I thought we saw some examples of petrol versions getting at least that in other parts of the world. Not a deal breaker, but disappointing. U.S. emissions equipment dragging it down perhaps?
 

G-Tank

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hmm .... even the base model with decent check boxes ticked comes out to $83,000 + Destination ($1800) + Tax.
 
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Realistically, It's going to start at $80k+ before you add your goodies in... figure with rate increases and everyone adding their fees to it.. $85-100k all said and done...
 
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I don’t think it’s a case of just scaling back - in my case we aren’t talking about roof racks and snorkels. Here’s the details on my Gren build that ends up being $113k and why I can’t/don’t want to scale back these options:

Base wagon, white, steel wheels. I went for the KO2s which do not increase the price.

Utility Trim.

Heated front seats - I love and travel in a country that can often get to -40 Celsius. Heated seats are a very, very important “nice to have” but ultimately way cheaper from the factory than aftermarket.

I did opt for both Saddle Leather and for a premium sound system. Saddle leather is for longevity and durability — I strongly dislike covers for steering wheels. I spend a lot of time driving so having a comfortable grip and a good audio system are important to me. That being said, I do concede I COULD do without, and that would save me about $2k. But I wouldn’t want to, and neither of these things are easy to add after the fact.

I went for the Rough pack for the lockers, the integrated winch, and the tow package. My reason behind the winch is that the aftermarket has yet to show us what they will produce in terms of bull bars. If I skipped on that, I’d have no real time horizon on when they’d be available. An ARB bar is likely to run me about $2300 delivered, based on bars for similar vehicles. Plus the winch, which would be another $800. The difference is caught in the factory wiring; I could do that myself after the fact but the cost savings when compared to my time and the overall fit/finish are moot - but there might be a few hundred bucks of wiggle room here. Let’s be generous and say if I ditched the winch, and did it afterwards, I’d be another thousand ahead. Not having a winch is not an option though. A tow package cannot be easily added afterwards, in particular the wiring. A hitch and brake controller are east enough but the ease of wiring would depend on where the Grenadier’s loom ends.

I’ve added Safari windows - nearly impossible to add afterwards - and the utility belt, which I want to have from factory because that is then an engineered, rated mounting point and it eliminates any issues with a DIY solution.

And with all that, I’m at $113k CDN. No racks, snorkels, tinted windows, dual batteries, etc. - much of which I’d want and would have to add later.

Comparably, the new Defender I built is substantively similar - I can stand up on my seat and take pictures through the roof, it’s got the tow pack, best available off road package, and exceptionally good sound systems and long wearing interior. And it’s nearly $25k less than the Grenadier.

Our global tour that we are planning has a “shoe string” budget of $2500 per month all in - fuel, food, etc. That’s nearly a year’s worth of travel in the New Defender for the money saved on the Gren.

The Jeep can be built in a substantively similar way, and with that option I’d probably be saving closer to 18 months of travel in terms of cash.

I don’t expect I’ll see many of these in the bush. Maybe in the valet line of the Fairmonts, though.
A Jeep Gladiator Rubicon - pretty much stock - completed the Canning Stock route in Australia. The driver gave the Gladiator rave reviews. If you need additional payload (practical not legal), you can upgrade springs and shocks - and there are many, many good options to choose from. Solid axles front & rear, fully boxed frame, lockers front and rear, disconnecting front anti-sway bar, 33-inch tires (your choice of either BFG KO2 or some MT options), manual transfer case, manual transmission if you want it, a diesel-option if you want it, lots of good options for a light-weight wedge camper and other after-market stuff. And, Gladiators are selling at discount right now - you can get a new Rubicon for under $60,000 U.S.

In addition, you can swap to 35-inch tires if you choose, without needing to lift the suspension - its ready to go. There is an abundance of aftermarket gears should you wish to re-gear the truck after moving up in tire-size.

View: https://www.youtube.com/watch?v=7UR6agkRbT4
 
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