Since our name was thrown out here, I thought I'd add some color. We did have a Braptor in stock for $30k over sticker (it sold last week). We purchased it new from a Ford dealer for $20k over sticker (it was one of the first one's out). The dealer legally has to title every new car sold, which means we also paid TT&L, and thus makes the vehicle used regardless of the low mileage. We don't like paying over sticker for vehicles any more than anyone else does, but for the last 3 years that's been the reality of the market. As an independent (non-franchised) dealer and leasing company, if we said we would not pay over sticker, we could not have handled Land Cruisers, Escalades, Denalis, Range Rovers, Rover Sports, Defenders, Tahoes/Suburbans (Z71, Premier, HC trims), Broncos, G wagons, F250s, even work trucks/vans, etc. for our clients. Many of these still bring over sticker if not on an order. By the same token, I can't count the number of trades we've taken in the last few years that have been over what our client paid for the car and/or over MSRP.
As far as the Ineos Grenadier, we have applied to be a dealership. We are a long, long way from being awarded the franchise, but we're excited about the product (whether we get the store or not). We would not sell a new Grenadier over MSRP, in accordance with their guidelines. True, it's not a legal requirement, but it's how we would operate and I hope/expect other Ineos dealers to do so as well. More importantly, we have never and will never include "dealer adds", those surprise additions to the price you don't know about until closing. Additionally, we will continue to shop trades around to ensure our clients get top value, including Carmax bids. Dealer have at least as much profit on dealer adds and lowball trade bids recently as they have on market adjustments.
I hope that clarifies. We are attracted to the Grenadier in part because of the way they are doing business. It fits well with our business model and the approach to selling cars that we've had for over 20 years.
Lewis Brazelton