1000% agree. I'll bet NA leadership (Greg) wanted this to be different but ran out of runway.I’ve said that very thing many times over. Mid to late 90s LR dealerships - especially the standalone ones - were awesome. I can’t recall the safri outfits per se at the NE ones, but the staff members were certainly wearing outdoorsy gear and not suits and ties. The vibe of the dealership itself was great. The walls were covered with photographs of the Camel Trophy, the Oxford Cambridge Singapore overland, and others of LRs doing what they were made for. And most importantly, all of the folks I remember speaking with KNEW the products, the history and ethos of the company, and outwardly showed passion for the whole thing. Could it have just been slick marketing and some smoke and mirrors - maybe - but it sold me nonetheless.
That is my hope for IG dealers here but that is yet to be scene. My dealer (RDS of PA) are working out of temporary digs while the new building is being put together, so I haven’t seen their setup.
One thing that concerns me about many of the dealership groups, with respect to the vibe, is their connection to high-end brands. I do not live in a world of Rolls Royce, Bugatti, McClaren, Lambo, Ferrari, etc and many of the IG groups do. Perhaps I’m being unfair, but I hope my perspective on those brands doesn’t transfer to their IG franchises.
@Mossy Ineos Grenadier TX Ashton, its never too late I thought the Yeti store in Austin is a good example of what the Ineos dealer should look like.