Lol we will see. USA's volume is the only way to make the company profitable. If USA is not the largest market, IA won't exist long enough to bother with the fuel cell version.
Ineos Automotive knows clearly they can only manufacture 40,000 vehicles a year maximum and will have done their profitability decisions on 90% of that maximum.
Ineos markets are as follows (in no particular order)
- UK & Ireland
- Africa (which includes middle east)
- Americas (currently only USA & Canada)
- Europe (including Scandinavia)
- APAC (Asia Pacific, which includes Australia, New Zealand, China, etc etc)
I am pretty sure Europe will be their largest market for the Station Wagon then possibly North America but borderline with Australia and UK due to import volume restrictions.
Australia has no import volume restrictions.
Once the ute/pickup is launched locally it will prove popular in Australia, which is globally the largest market for the Toyota 70 series, particularly in mining.
I think the pickup is too small for the US market and is limited by tax.
UK has a volume limit as well.
So 2023/24 the factory is 100% Station Wagon
2024/25/26 will see the pickup start to take up production volume and the SW reduce, with some niche models (long wheel base Station Wagon on the ute chassis, short wheelbase 2 door) introduced.
2026/2027 will see the introduction of a smaller EV version, which will be a smash hit in UK & Europe.
I can't see the hydrogen vehicle going into production before 2028/29, at the earliest.
Unless they start manufacturing in Mexico then North America will never get over 20% of their volume.