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“Selling” Grenadiers: People asking about your IG

Tinerfeño

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I have been refuelling three times and always had people making questions.

Week ago when I had arrived to a local supermarket I noticed two men staring at the IG. Went to talk to them and they started: "Looks like a Land Rover but is it a Chinese G-Mercedes"? Then I started to tell the history and technics while we were looking at the car more closely. They had a good idea on the price, proposed 80 kEUR but I corrected it to 90 kEUR.
 

ANNML

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And on that note...

Worn down by the constant "What is that?" questions I finally succumbed to personalisation in an attempt to improve the vehicle recognition.
Satin concrete letters, although they look silver under my garage lights.
Eldoret Blue paint.

Etsy
Looks awesome!! Are those the stickers from Etsy?
 

Leonidas

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I'll dare this one ,see how you react:)
For those of us interested in mechanics, sophisticated engines ,metallurgy (as well as 4x4s),Grenadiers are a bit akin to Rolexes , Richard Mille ....watches for the watch afficionados
 

landmannnn

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I'll dare this one ,see how you react:)
For those of us interested in mechanics, sophisticated engines ,metallurgy (as well as 4x4s),Grenadiers are a bit akin to Rolexes , Richard Mille ....watches for the watch afficionados
I think it was Jeremy Clarkson who said...
When I got some real money I bought a Breitling. It lost 6 seconds a day and cost me £200 per year to service.

Compared to my £50 Casio which kept perfect time and just needed a new battery every couple of years.
 

Leonidas

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completely agree: for some people ,not everything they like in an object has to do with its ultimate function
 

Cheshire cat

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I'll dare this one ,see how you react:)
For those of us interested in mechanics, sophisticated engines ,metallurgy (as well as 4x4s),Grenadiers are a bit akin to Rolexes , Richard Mille ....watches for the watch afficionados
I feel this way about lots of things. My watch, my job, my Grenadier, certain tools, items of quality clothing. Things that give pleasure and make one feel good.
 

ANNML

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I feel this way about lots of things. My watch, my job, my Grenadier, certain tools, items of quality clothing. Things that give pleasure and make one feel good.
Absolutely. ALL of my cool jackets/coats, funky tops, heels/ bad ass boots, jewelry — all superficial things that feel fun and make me me. Unique design in any form gets me.

And my Grenadier …. I love it *just bc it exists* - the rest of what it does and has is a bonus.
 

Dlucky

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Just make sure to drive in a straight line to not trigger the embarrassment of the steering pump whine.

I parked next to a g wagen the other day to do some grocery shopping. The IG looks much more impressive next to the diminutive G Wagen.

We all arrived at the vehicle approximately the same time, after checkout. i started my vehicle first while the MB couple was still loading cargo. The gwagen husband was staring at the IG intently.. heard him utter “ineos” something to his wife…

I cringed hard as i turned the steering wheel, knowing the symphony of shit the IG is now subjecting them to. I made sure to press firmly on the gas pedal, as i pulled away, in an attempt drown out the whine..

Come fukin’ on Ineos! This is such bad look for your nascent brand image! “The cool looking SUV that always sound like shit”
So true… that steering pump noise is just unnecessary and a huge bummer
 
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This conversation is touching on some of the main (and valid) criticisms of the Grenadier, especially given the highly publicized old Defender inspiration/heritage. It's a niche, exotic, luxury 4x4. It is not at all like the old Defender which was a proletariat truck and more or less conquered the entire globe. The IG is not for farmers, it's for gentlemen farmers (like Jeremy Clarkson). This probably explains its rather poor sales numbers in the UK.

I love the IG and am picking mine up as soon as it finishes whatever the dealer does when it comes off the train, I just think it's really important to make people aware of how the reality and the marketing differ when I talk to them about it.
 
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