Having read the whole article,
https://www.kleinezeitung.at/wirtsc...ung-bei-magna-ineos-zieht-in-graz-den-stecker, (thanks
@AWo and Google Translate), I see that the explanation given is "no business case", as the additional vehicle is projected to be unprofitable.
I'd guess the situation is a bit like the James Dyson car, massive costs, uncertain incomes and the ability to cut your losses at an early stage.
(As I did the copy and pasting, here is a Google translation of the whole article).
"Ineos unplugs in Graz: But no car production at Magna
Next shock for Magna Steyr: The young British car brand Ineos stops the development of the planned electric off-road vehicle in Graz and also cancels the production of the fuselier. The Ineos production of up to 30,000 pieces per year would have secured 2000 jobs.
The momentous Fisker disaster is followed by the next bad news for Magna Steyr: The British start-up Ineos Automotive is withdrawing from Graz with immediate effect. Lynn Calder, the CEO of the car division, personally delivered the bad news and informed the Magna top in Graz about the group's decision.
According to this, Ineos in Graz not only stops the development of the electric off-road vehicle, but also cancels the production of the third model series, which should have run off the production line at Magna from 2027. Almost 300 employees have been employed in the development in Graz for two years, who now have to worry about their job. The production of up to 30,000 pieces per year would have secured 2000 jobs.
Roland Prettner, head of Magna Steyr, confirms the stop to the Kleine Zeitung on request: "We are informed by Ineos about their decision, respect it and discuss the necessary next steps with the customer." Magna Steyr is now "actively working with existing and potential new customers on several projects". Prettner: "As one of the largest contract manufacturers, we trust in our skills and experience and are optimistic about winning further projects."
Doubtful profitability
The decisive factor for the withdrawal was the business case, the forecasts and dubious profitability had recently spoken against the construction of the electric Ineo. The slump in the electric car market has influenced the decision. The fusilier, intended as an entry-level model of Ineos and presented only a few weeks ago in London, is being put on hold for the time being.
This is why owner Jim Ratcliffe has by no means questioned Ineos' car plans. The British billionaire has ordered to focus on the global sales of the two models Grenadier and Quartermaster for the time being in order to consolidate the brand on the market and make it visible. The focus is on the USA, and the sale is also to take place in China soon. Both vehicles are built in the former smart plant in Hambach, France.
Search for alternatives
The terrain giant Grenadier, with which Ineos started in 2022, has already been developed for series production at Magna in Graz. This year, Ineos wants to build at least 25,000 vehicles.
What it will cost Ineos to get out of the various contracts is not yet clear. Magna now places hopes on Chinese car manufacturers, among other things, some negotiations for development and production should be promising. And as you can hear, the Chinese (Chery, Geely) are also supposed to be interested in joining Magna."