TBH I don’t really get her point(s). They went with a dealer model in North America - but wholly inadequate as a service network solution. THAT’S the problem that needs to be addressed in North America and the primary inhibitor to sales - as successful as it’s been with early adopters. She may be right about the agency model not working in other markets - but that won’t address the issue of market fit and regulatory “ticking clock” in those markets. That’s sort of chasing a peripheral point, IMO. It’s not a nimble SUV and they don’t have an EV strategy for Europe. If they fix the agency model, they will still have a limited addressable market in Europe, with a looming deadline. And on the BMW point - was she saying the BMW engine is the problem and they need to get more basic, or just fix the positioning as more luxury? If the latter, and if that stupid TV commercial is any indication, she thinks they should position as more luxury - but there are MYRIAD issues that will prevent the Grenadier from receiving broad adoption in that category. And it all would fly in the face of the design intent and “built on purpose” mission. Frankly, I found the interview disturbing. When your strategy is at odds with your underlying capability, you have a problem.