Looks like an ad for one of the 'all-in-one' boxes you can buy at Aldi - though the quality might differ.
Professional road assistance organisations like the ADAC are already well equipped, and workshops as well. Therefore, I wonder for whom this is intended?
This may leave only those who apparently have never bought a tool and therefore need everything new and complete. But I'm afraid it won't help with such people, as they often don't even know which side to touch the soldering iron on.
My tools are the result of a selection process that has now lasted almost 50 years. And yet I still sell or give away things that do not meet my requirements or are simply superfluous.
A set, no matter what kind, cannot reflect that. And a lot of colorful pictures and text don't change that.
PS: As a prime member of the ADAC, I will within the
D-A-CH countries only carry my mobile phone, my
Victorinox SwissTool CS Plus 3.0339.N and my two
KnipEx "Zangenschlüssel" with me - along with my
Brymen BM 257s. Not to forget my mastercard.
For other countries I will put together from my workshop the things that i am also prepared to use.