Nissan - what do they do again?

[Tom109]

I did own an ‘82 Datsun 210. Paid $500 for it with 90k miles, sold it 6 years later at 156k miles for $300. Was a great little hatchback.

 

[Zimm]

I did own an ‘82 Datsun 210. Paid $500 for it with 90k miles, sold it 6 years later at 156k miles for $300. Was a great little hatchback.

i had an '84 300zx. after the dealer got me for 900 bucks in '89 for a distributor, i would go out and leave it parked in the middle of the city on a saturday night with the keys in it and the windows down. it was unfathomable that no one would drive off and ruin it.

 

[Krabby]

Related but unrelated note - Honada may merge with Nissan (and Mitsubishi).

 

[landmannnn]

Probably fair to say that there Japanese brands grabbed huge market shares starting in the 80's.

Mostly due to more advanced manufacturing.

The tables have turned, now the Chinese are beating the Japanese at their own game.

(Not quite so much in the US where the government have tended to protect their domestic manufacturers)

 

[terdrocket]

those guys ran Carlos Ghosn out of town and look where that took them.
Nissan used to have cool products but last couple of years hasn't been inspiring.

His legal troubles spread worldwide

 

[parb]

I read the case, seemed more like a palace coup than true malfeasance.
I think shareholders suffered more without him than with him.

 

[HereinDaRockies]

The new patrol pro4x is only $80k.
same price as a poorly equipped grenadier… good vehicle

 

[parb]

Nissan has 15 months of cash and after that it's bankruptcy. Tough place to be.
They are hoping to merge with Honda to stave off disaster.

Not great, and I hope they pull through.

 

[HereinDaRockies]

What’s is more likely in 5 years?

Ineos Auto still operating?
Nissan still operating ?

 

[FlyersFan76]

Nissan has been supplying laughable news for a while.

Tim Kuniskis - Stellantis > Nissan > Back at Stellantis in less than 2 years.
Christian Meunier - Stellantis (Jeep) > Nissan

Looks like Honda might be lining up to merge with Nissan.

 

[parb]

What’s is more likely in 5 years?

Ineos Auto still operating?
Nissan still operating ?

The CEO of ineos say that they are cash flow positive at sub 30k units. That suggests a much higher probability for ineos to be around than nissan.
notwithstanding the fact that a billionaire can fund ineos largely in perpetuity, nissan doesn't have an irrational benefactor like that. I guess that is too a risk but given that cash burn has gone down as unit shipments have gone up i think the bet is stronger on ineos than nissan (assuming their cashflow positive projections are true). Lynn Calder seems like a really legit ceo, that interview she made suggested that this is a real business and treated as such.

All startups loose money until they get to cash flow positive, ineos is no different. Nissan is cash flow negative as a public company who is supposed to be a cash generating machine -that is decidedly worse.

 

[FlyersFan76]

Have to feel bad for some of the dealers that are Nissan and/or Infiniti only. They do not have brands to manage the storm.

Another article I read is that stand alone dealerships will be shuttered in the US. Not sure how that works out if those dealers still have willing vehicle buyers and are able to provide service.

 

[Mountain4x4]

I went into a Nissan Dealer earlier this year. Only truck left is the Frontier. You can say what you want about being a basic, reliable vehicle. But it drives like absolute crap, slow and hard to steer of all things. When they did not make the Warrior they lost so many future sales, that alone cost them dearly. I went from Titan to Power Wagon afterwards. The problems started letting the Titan and the flawed Xterra die on the vine. Then they just assumed Americans would all want clunkers. SAME as Mitsubishi a decade plus earlier. Which, funny enough the engineers went to Nissan from Mitsubishi after they checked out and talked about how lost Mitsubishi USA was. When I went in the dealer was a miserable boiler room pumping out shit box cars to sub 500 credit scores. And those vehicles have almost no profit margin. In the end Nissans decline was inspired by;

1. Ghosins theft and focus on cost cutting
2. Foreign miss understanding of the US market
3. Allowing vehicles that are profitable to die on the vine and updating with half measures.
4. The CVT reputation you can run from, but cannot hide.
5. General over saturation of new car market.
6. Focus on cheap cars instead of trucks

Stellantis had very similar issues, but they are still in the truck market and can fix things. Just waiting to order a 2025 Power Wagon to replace my 2018. Solid front axle, winch, front locker in a heavy duty truck. That gives you meat on the bone to sell other vehicles, like a Raptor. Can anyone really say they would buy a Frontier over a Ranger Raptor to save a few dollars?

 

[ADVAW8S]

I would have gotten a Warrior too. Mitsubishi was riding high on the EVO for tuners and eclipse which had the styling but bland engine. I totally forgot about the joint deal with Chrysler to make the 3000gt and dodge stealth. But people bought them. They assumed they could ride the wave forever.

 

[Mountain4x4]

On top of that the small pick up was left to die on the vine, the eclipse, Gen 1 Montero cancelled too early for an over priced Gen 2, then street based Gen 3 Montero spelled the final nail in the coffin for Mitsubishi.

 

[FlyersFan76]

Innovative? Um. One of the reasons for the merger is because one of them didn't innovate.

 

[Roach]

IMO the Frontier has always "looked better" than the Ridgeline.
Honda has a gap in the "experience" area of their lineup that Nissan can fill. Lifeline for Nissan...not such a good deal for Japan.

 

[ADVAW8S]

IMO the Frontier has always "looked better" than the Ridgeline.
Honda has a gap in the "experience" area of their lineup that Nissan can fill. Lifeline for Nissan...not such a good deal for Japan.

Gotta be honest, Honda automotive is boring. Boring like beige.

 

[Roach]

Gotta be honest, Honda automotive is boring. Boring like beige.

True, the merger of two semi boring auto makers I thought the old S2000, Frontier/Pathfinder, Honda Wagon and early year Titans were solid. Sometimes I pull into a dealer just to see whats new. I haven’t done that in a decade or more for either brand.

I wish Porsche would come out with the Cayenne Dakar (or Transiberian). There were talks a few years ago but I think EV's sucked the oxygen from those thoughts. I believe that the Transiberian even came with a manual (but few were spec'ed that way).

 

[landmannnn]

Gotta be honest, Honda automotive is boring. Boring like beige.

Very popular with the aged members of the population.