Here is my worry. The current gren is priced in the market roughly where both the range rover and g class where priced about a decade before they decided that they needed to compete with Bentley.
This price point is reachable by the upper middle class. The current g class price point and the current era range rover have largely become the vehicle for the 1%, realistically even at entry level priced 50% above the gren. At volume sales they are almost 80-100% above the gren, making it less of an adventure car and more of a statement car. Which is exactly what those two cars have become.
With that marker segment comes a ecosystem of after markets parts that focus on things that appeals to the 1%. like bespoke Louis Vuitton interior, champagne chillers and necessities for that Instagram post. The super wealthy will not touch the gren, we are talking the silicon valley exec, the crypto crew and the monied influencers. The current ecosystem of functional after market suppliers die in that world where brand and image matters more than capability. just what is slowly happening in the g class universe.
We are fooling ourselves if we think that ineos can satisfy two market segments and that the bespoke won't spill into the core product and bastardize it. Or at least this is my worry based on having seen these types of strategies roll out into the market in the last decade or two.
We started this journey with a focus on a modern defender. We're landing in a Bentley competitor if these strategies play out. Incompatible strategies under the same brand. Hence my worry.
I really don't want to see ineos become like a Aston Martin with it's confused market segmentation and tethering on bankruptcy year after year as they dont have the money to really consistently spend to keep up with expectations in the luxury market and no real model segmentation that creates a cash cow life Porsche got with the cayenne that subsidies the rest of the product line.
My few cents
