I think Toyota will do well with the "Overtrail" trim they are offering, but I'm more interested to see later this year what the US will get for a new Land Cruiser (not luxury Lexus) that is along the Prado line. I don't quite know why it's not a 300 Series, but clearly Toyota is trying to cover all the bases with different choices for buyers. The prior LC they sold in America was terrific - folks loved it, and it wasn't flashy like the LX. I know Toyota wanted to make more money by restricting 300 Series to Lexus only branding, but if Toyota still sold LC here, it would compete with Grenadier. The Lexus LX is way over $100k, while the old LC - by comparison - was about $85k, so much better value and closer to Grenadier price. The other basic difference is that when you drive a Lexus folks know it's an expensive car. Part of the attraction to driving a Toyota branded LC was that it was capable, but quiet looking. Folks that didn't know much of the LC thought it looked like a big Highlander - exactly the appeal to LC buyers.