Land Rover is no more

[@nd]

With immediate effect JLR is ditching the Land Rover name and will be now known as JLR.

 

[klarie]

With immediate effect JLR is ditching the Land Rover name and will be now known as JLR.

Auto Car Link

 

[JOB]

Don't see the logic of this other than to appease the increasingly high percentage of morons driving various different semi-skimmed Range Rovers.

 

[jamesdp]

That inspires confidence…..

 

[@nd]

Sad day. End of an era 75 years in the making.
Says us buying from the opposition

 

[Phud]

Sad day. End of an era 75 years in the making.
Says us buying from the opposition

Are we buying from opposition or are we actually continuing the path beaten?

I do laugh when JLR is still british even if owned by Tata

 

[AnD3rew]

https://7news.com.au/lifestyle/moto...FECkWgDNdy8KpCqdsNa9eW1sE-lC0&mibextid=5zvaxg

 

[AnD3rew]

Are we buying from opposition or are we actually continuing the path beaten?

I do laugh when JLR is still british even if owned by Tata

Well, Grenadier is British owned, but pretty much none of the development or manufacturing occurs in Britain

 

[trobex]

Well, Grenadier is British owned, but pretty much none of the development or manufacturing occurs in Britain

There is really nothing about it that is British, but that could be a good thing for quality...

 

[klarie]

Well, Grenadier is British owned, but pretty much none of the development or manufacturing occurs in Britain

Considering the "JLR Defender" neither British owned nor manufactured anywhere in UK.
Just an English name.

 

[Eric]

Sad day. End of an era 75 years in the making.
Says us buying from the opposition

I wonder if they'll let me have one of the last 5.0L 575bhp F-Types at a significant discount to help them take it off their hands so they can concentrate on EVs.

 

[AWo]

Iconic British Land Rover brand to be dropped after 75 years as Jaguar goes all electric

Jaguar Land Rover has announced that it is to drop the 75-year-old “Land Rover” brand in a reboot of the automotive giant, which will also include a relaunch of Jaguar as an electric marque whose models will start at £100,000 a time.

bmmagazine.co.uk

 

[Norville]

Iconic British Land Rover brand to be dropped after 75 years as Jaguar goes all electric

Jaguar Land Rover has announced that it is to drop the 75-year-old “Land Rover” brand in a reboot of the automotive giant, which will also include a relaunch of Jaguar as an electric marque whose models will start at £100,000 a time.

bmmagazine.co.uk

We'll, that's just stupid, unfortunately.

 

[Krabby]

CarBuzz isn’t the world’s greatest journalistic source, but I thought this was an interesting article. LR

 

[Stu_Barnes]

Maybe that leaves them space to launch a new vehicle now the marketing fluff has been trimmed.

An uncompromising, box chassis, solid beam axle 4x4, called the Land Rover

 

[AWo]

Some might know Mr. Wolfgang Reitzle from BMW and Ford and others. He once told Jürgen Schrempp, former Chairman of the Board Mercedes-Benz, on a mountain trip that it would be absolutely stupid and it will create a lot of damage tothe brand to take "Mercedes" out of the brand name in favor to DaimlerChrysler. Because that is one of the most valuable names in industry and the customers stick to that name.

He was so right.

Cheers
AWo

 

[ryket]

Arguably Land Rover has been dead for about a decade and this is just the final nail in the coffin. JLR took it way too far in the "lifestyle accessory" direction (especially under Tata) and ended up making glorified commuter cars for the suburbs. Which it sounds like they're going to keep on doing.

If you suck the soul out of your brand then it will disappear into mediocrity. Even the lifestyle buyers will eventually move on if the brand no longer seems authentic. The appeal of driving an off-road vehicle to go to the mall, take the kids to school or whatever is that you could take it off road if you wanted to. If that no longer applies then you might as well buy a Kia.

 

[Eric]

Arguably Land Rover has been dead for about a decade and this is just the final nail in the coffin. JLR took it way too far in the "lifestyle accessory" direction (especially under Tata) and ended up making glorified commuter cars for the suburbs. Which it sounds like they're going to keep on doing.

If you suck the soul out of your brand then it will disappear into mediocrity. Even the lifestyle buyers will eventually move on if the brand no longer seems authentic. The appeal of driving an off-road vehicle to go to the mall, take the kids to school or whatever is that you could take it off road if you wanted to. If that no longer applies then you might as well buy a Kia.

100% agree, and Jaguar was synonymous with sporting cars not run of the mill family cars - their future destiny

 

[SirJimR]

I don’t understand this move at all, it’s honestly so stupid.
It’s like BMW removing the roundell from the new XM vehicle because they want that to be its own brand. Not realising that people buy BMW’s for the prestige that comes along with the badge - not the X or the M.

Mercedes are a shining beacon of how to do branding right. Even if AMG is a popular sub brand, they still badge them as Mercedes-AMG because they understand the brand equity that the three pointed star carries.

Other than people who follow the car industry, no one knows that Jag & Land Rover are the same company, the same as Hyundai & KIA are.
I can honestly see this move backfiring completely & burying them further, rather than the uptick in sales that they’re hoping for by making each model the brand…

Oh well, RIP Land Rover. Long live INEOS.

 

[Sam]

They're just words

The thing that the words represent left the building quite a while ago