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Land Rover feeling the Heat?

ADVAW8S

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Thanks for finding and posting this. Is this the first time we've seen actual sales numbers for the states?

I can't remember... what was the most they could sell in the US before running into trouble with the Feds? Weren't they granted certain exemptions for being a 'boutique' automaker limited to X amount of units per year?
If your referencing CAFE rules, no more than 10k. That's why the Fussier was going to help these numbers. I will say, I have seen an uptick of the Grenadier in the Seattle area. I stopped by the new showroom in downtown Seattle which sits right underneath Google. They had 3 in there and one just was sold off the floor. I wonder, totally hyperbole, if after the election we see an uptick of models sold in the US. Recent numbers show inflation trending back to year over year target of 2%. Business reducing cost of goods which is amazing consider they raised prices a year ago. Granted most of them took their profits, bought back shares and increased their dividends. The US GDP surprising on upside close to 3% and unemployment staying at full employment.
 

BigJock2024

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Right — it just felt like there was nothing singular about it. Lol I bet your machismo will prevail for many, many years!

It really does surprise me. Makes me wonder about the buyer profile — new to Rovers entirely vs converting from other Rovers. It just felt like a very odd update on such a beloved stand-alone vehicle. And they just tossed all of its boxiness right out the window. I think if they would’ve at least referenced some of the visual traits of the original, it could’ve felt like more of a modern take/update rather than an entirely different vehicle that just used an old name.

Another example it made me think of is the G wagon. It’s a vehicle that so many people love (not necessarily here though) — and visually there is nothing else like it, the visual aspect is a huge part of what makes it IT. And if they redesigned it and made it all rounded and puffed out — the thing that made it IT would disappear and I wouldn’t be able to pick it out from anything else.

It might be a me thing — it bugs me that everything looks the same. I don’t know why but I’ve always loved boxy cars — the old broncos, intl scouts, old land cruisers, even the old Volvos in terms of sedans.
It's pretty simply... the "boxy" look is simply function over form. All new, stylish or trendy things are the opposite - form over function.
Nice looking things are great, we all love them. But in my book that applies to things like watches, mobile phones, hand-bags (purses, as you call them) and loads of other stuff.
But 4x4s are designed and built to simply go over shit. Rocks, pools, mud, gravel... just drive through them. The function is the raison d'être and therefore the form doesn't matter or at least comes last.
The reason that Defenders (real ones) and the Grenny look great is because their form embodies their function. The conflict is removed, the purist is made happy by the sight. The "new Defender" will never achieve that.
When someone says to me "So your Grenadier doesn't have..." I just punch their lights totally out and rejoice in having a vehicle that I actually have to drive. Like having a partner that actually wants to talk to you.
They will never get it.
 
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It's pretty simply... the "boxy" look is simply function over form. All new, stylish or trendy things are the opposite - form over function.
It’s 100% function. Fuel consumption and wind noise. The flat front of the Gren doesn’t have any utility at all, and the square back would, if you regularly stacked beer cases floor to ceiling, but who ever does that with an suv?

I just like it ‘cause I like it.
 

tnkatoy

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There are quite a few examples where recognizable boxy cars have been changed with a negative impact - LR Discovery, Nissan Pathfinder, Nissan Patrol... all cars where the entire character of the vehicle was changed, and also functionality (at least here in Aussie).

They were changed so much they no longer fit into their original market and couldn't compete in other markets, they just don't have any relevance, with the result that there are still more old models on the road than the new ones (can't remember the last time I saw a current model Patrol off-road).

Unless the vehicle can break into a new market it struggles. LR Defender has broken into a new market, only it is the market LR/RR already have a strong presence in anyway, so Defender is only competing with their own products, hence the lack of Discovery sales (and the re-design of the Disco didn't help either).

At a time when car sales are very strong and new manufacturers have a strong presence, Nissan appears to have pretty much lost all market recognition, with declining market share Nissan looks like it is struggling.

Nissan has demonstrated just how important it is to not to underestimate the value that comes with relevance and recognition of products.
 

74CampySuperRecord

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Not sure where to post this.

Really cool build seen this past weekend.

And no, I was in the 80 Series. My wife had the Grenadier.
 

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Tazzieman

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And VW also feeling the heat. Unprecedented.
Basically the entire automotive world is in a seismically unstable state.
And that's not even considering the geopolitics of the next 1-2 years.
I'm not overthinking things , just glad I grabbed my Grenadier before the world turns to mush.
 
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And VW also feeling the heat. Unprecedented.
Basically the entire automotive world is in a seismically unstable state.
And that's not even considering the geopolitics of the next 1-2 years.
I'm not overthinking things , just glad I grabbed my Grenadier before the world turns to mush.
You live on an island at the bottom of the world far from trade routes, without oil wells or refineries. I don’t think the Grenadier is gonna save you. You need something that runs on sailboat fuel.
 
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