Some of the feedback from another reservationist at the event involved the price point vs other vehicles, especially if majority of driving is on road. They absolutely loved the test drive, but when you start approaching and/or passing that $80k+ price point, you have to consider other luxury vehicles and the interior comforts they offer. The Lexus GX and LX were mentioned. The IG's looks and abilities still tip them towards a purchase decision, but it's not as easy of a decision as it seemed to be for them pre-test drive. And maybe this vehicle is not a good fit for them and they were never IG's intended target consumer. Nevertheless, it's a valid consideration that I am sure other potential urban customers may struggle with.
Personally, I see tons of value in all the tier 1 components, engineering, and deliberate minimalism (no power seats, no auto windows, etc). And of course, I would make use of its capabilities. It should have less repairs on average and easily last 30+ years - that is the cost/yr math that helps me rationalize it. As others have said elsewhere, I hope IG keeps their niche design focus and resists the temptation to compromise in order to appeal to a broader audience.