I get what you are saying. As an owner of multiple Jeeps (CJ and Wrangler) I have no illusions about their capabilities or their limitations. But I do admire how they design the vehicle in such a way that one can buy a stripped down Wrangler on 31-inch tires for $35,000, but it is engineered so that modifying it in any way is easy (lift, tires, suspension, etc.). You can modify it easily to suit your needs and/or budget. You can also buy a Wrangler with a 392 (470 horsepower and 470 lb/ft of torque), a 2-inch lift, on 35-inch tires, for $82,000 (which is about the same price as a Trialmaster with a winch).
I don't expect Ineos to offer the Grenadier in multiple configurations like Jeep does with the Wrangler - I understand that Ineos is a new car company, and is producing a small-batch vehicle. But to me, it is overpriced by about $10,000. Should the Grenadier - without lockers - be more expensive than a base Wrangler Sport? Both come with 31.6-inch tires, and traditional 4-wheel drive. Yes, of course the Grenadier should be more expensive. It has full-time 4-wheel drive with the capability of shifting into true 4-wheel drive, a more robust frame, suspension, and body, and a more powerful engine with much better low-end torque, the seats are better, and so are the headlights. What is all that worth? I'd definitely pay an extra $25,000 for those attributes - but then we're at $60,000 for a base Grenadier - not $70,000.
I'd be happy with the Grenadier equipped as-is at a lower price point, leaving the owner with the responsibility to modify it if he/she chooses.
I'd also be happy with it sold at the current price point but a bit more suited to all types of off-roading, not just touring. I'm not saying it should come from the factory as a built rock-crawler, but the one I've ordered is over $80,000 and it seems over-priced for a touring vehicle that needs a bunch of modifications to be reliable for regular use on the trails I drive.
I drove it off-road back in August, but I've got my first real test drive in a couple of days. Looking forward to driving it on-road, and off-road again.