Auto manufacturers are fighting to be able to sell the location and other valuable data on their customers. Business consultants McKinsey & Co. said in one of their reports, "Connected cars provide a unique customer experience while simultaneously delivering cost and revenue benefits to mobility companies, including OEMs, suppliers, dealers, insurers, fleets, tech players, and beyond." (
https://www.mckinsey.com/industries...full-life-cycle-value-from-connected-car-data)
And here, "To answer key questions around car data monetization and to understand how players along the connected car value chain might capture this potential, McKinsey & Company launched a large-scale, multimodality knowledge initiative course of research:" (
https://www.mckinsey.com/~/media/mckinsey/industries/automotive and assembly/our insights/monetizing car data/monetizing-car-data.ashx)