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Resale Value Of Your IG:

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Perhaps they are leveraging market research and concluded mass consumer marketing won’t move the needle on an expensive niche vehicle for off roading.

I am seeing targeted Ineos ads all the time for 2.9% financing. No doubt the ads were driven by my ineos related web + social media activities
 

Earthwatcher

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Just back from my (not that) local agent after having the door seals fixed (I hope) and about four recall issues dealt with. It stop/starts now. Who knew! No Grenadiers on the forecourt but plenty out at the back. They've sold two in the past two months and the service managers says they're thinking of giving up the sales franchise although the repair and service side will stay.

He was sounding pretty hacked off with INEOS HQ who he says are totally uncommunicative. He says the rumour is that Ratcliffe has pumped massive financing in to sustaining the Grenadier. There's some conjecture, also, that he will be trying to do a buyout deal with Recaro Automotive to maintain seat production (what's the alternative?) I was kind of disappointed with that because my only hope of extracting some resale value down the line is if these early models attract some interest as museum pieces. If the current model continues it has to be improved in several areas. A smoother road car with internal comfort that can match the new Defender might give it a fighting chance in the lifestyle off-roader market (that is people who want them for the dogs/fishing/the occasional shoot - like me - but don't plan to take it anywhere stupid where there be lions and boulders). In the long run, however, I can only see a future for it as a niche farming/commercial rough-and-ready overland vehicle which would need to be super utilitarian with a competitive price to match. The new commercial is still expensive.

But when they can't even stick in a decent radio, I don't hold out much hope. For all that, I still like it. I'm just a bit sick of my wife/kids/various others claiming I was foolish (OK, they may have point) to get one. As for the long term test/comparison with my New Defender, the Defender has done 24,000 faultless miles so far and it's proving a great workhorse, gets me to the north of Scotland from the south comfortably in one go and just about one tank. I tend to do local journeys in the Grenadier. OK, the sills filling up with water was a bit disappointing but otherwise it's been fine. It just has nothing like the refinement of the Defender. But that's not supposed to matter, is it. The Grenadier was built "on purpose" whatever that means. It's as solid as a rock and the doors close with a hell of a clunk, seems it's built to last. It cost me about £64,000 a year and-a-half-ago and now, according to Autotrader, it's worth £47,700. That's more than £16,000 depreciation in 18 months. I've done 5,000 miles. That's a lot of money per mile when you factor in fuel costs.

For sure, it looks good. But so do a lot of other cars and some, like the Discovery 4, are holding their value well in the second hand car market.
Do I regret buying it? Can't give an honest answer to that, far too painful! Would I go in to the second hand car market to buy one at £40,000 plus? I honestly don't know. Right now I'm hoping my car buying forays are well in to the future and new cars are out. After all that, the truth is I'd be sorry to sell my Grenadier. I remain a proud owner!
 

CrazyOldMan

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Just back from my (not that) local agent after having the door seals fixed (I hope) and about four recall issues dealt with. It stop/starts now. Who knew! No Grenadiers on the forecourt but plenty out at the back. They've sold two in the past two months and the service managers says they're thinking of giving up the sales franchise although the repair and service side will stay.

He was sounding pretty hacked off with INEOS HQ who he says are totally uncommunicative. He says the rumour is that Ratcliffe has pumped massive financing in to sustaining the Grenadier. There's some conjecture, also, that he will be trying to do a buyout deal with Recaro Automotive to maintain seat production (what's the alternative?) I was kind of disappointed with that because my only hope of extracting some resale value down the line is if these early models attract some interest as museum pieces. If the current model continues it has to be improved in several areas. A smoother road car with internal comfort that can match the new Defender might give it a fighting chance in the lifestyle off-roader market (that is people who want them for the dogs/fishing/the occasional shoot - like me - but don't plan to take it anywhere stupid where there be lions and boulders). In the long run, however, I can only see a future for it as a niche farming/commercial rough-and-ready overland vehicle which would need to be super utilitarian with a competitive price to match. The new commercial is still expensive.

But when they can't even stick in a decent radio, I don't hold out much hope. For all that, I still like it. I'm just a bit sick of my wife/kids/various others claiming I was foolish (OK, they may have point) to get one. As for the long term test/comparison with my New Defender, the Defender has done 24,000 faultless miles so far and it's proving a great workhorse, gets me to the north of Scotland from the south comfortably in one go and just about one tank. I tend to do local journeys in the Grenadier. OK, the sills filling up with water was a bit disappointing but otherwise it's been fine. It just has nothing like the refinement of the Defender. But that's not supposed to matter, is it. The Grenadier was built "on purpose" whatever that means. It's as solid as a rock and the doors close with a hell of a clunk, seems it's built to last. It cost me about £64,000 a year and-a-half-ago and now, according to Autotrader, it's worth £47,700. That's more than £16,000 depreciation in 18 months. I've done 5,000 miles. That's a lot of money per mile when you factor in fuel costs.

For sure, it looks good. But so do a lot of other cars and some, like the Discovery 4, are holding their value well in the second hand car market.
Do I regret buying it? Can't give an honest answer to that, far too painful! Would I go in to the second hand car market to buy one at £40,000 plus? I honestly don't know. Right now I'm hoping my car buying forays are well in to the future and new cars are out. After all that, the truth is I'd be sorry to sell my Grenadier. I remain a proud owner!
So this is exactly why the UK won’t be a very important market for Ineos, as much as we all love the British origin and design. It’s just not a meaningful market for rough-and-tumble. The numbers are too small, the opportunities to use it as intended are too limited. Maybe if they had a different model - like the Fusilier. But if they back off the battle-ready “built on purpose” architecture, they can kiss NAM, ANZ, Africa, the Middle East and LATAM goodbye. The reason we all bought it was precisely because it wasn’t a new Defender or GWagen - not that those are bad - it’s just that they exist everywhere, everyone makes them, and it leaves a major gap in unmet market demand.
 

CrazyOldMan

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Tazzieman

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So this is exactly why the UK won’t be a very important market for Ineos, as much as we all love the British origin and design. It’s just not a meaningful market for rough-and-tumble. The numbers are too small, the opportunities to use it as intended are too limited. Maybe if they had a different model - like the Fusilier. But if they back off the battle-ready “built on purpose” architecture, they can kiss NAM, ANZ, Africa, the Middle East and LATAM goodbye. The reason we all bought it was precisely because it wasn’t a new Defender or GWagen - not that those are bad - it’s just that they exist everywhere, everyone makes them, and it leaves a major gap in unmet market demand.
Exactly. Green laning can be done by SUVs, and farmers can't afford them. Unless people travel internationally they will remain large , thirsty curiosities in Mother Britain. And one day a long way away perhaps a little collectible, assuming there are electronic parts available.
Car makers are between the devil and the deep blue sea these days. More than ever they are gazing into a slippery crystal ball.
 

CrazyOldMan

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Exactly. Green laning can be done by SUVs, and farmers can't afford them. Unless people travel internationally they will remain large , thirsty curiosities in Mother Britain. And one day a long way away perhaps a little collectible, assuming there are electronic parts available.
Car makers are between the devil and the deep blue sea these days. More than ever they are gazing into a slippery crystal ball.
Mother Britain my a**. I’m Irish and it has been divinely revealed to me that Oliver Cromwell is spending his eternity getting an extended proctologist exam. Here’s a great alternative for Mother Britain

1732670251648.jpeg
 

Tazzieman

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Mother Britain my a**. I’m Irish and it has been divinely revealed to me that Oliver Cromwell is spending his eternity getting an extended proctologist exam. Here’s a great alternative for Mother Britain

View attachment 7879060
I use the term Britain loosely, as a man born in England and transported aged 8 to a prison island is prone to do.
I know Cromwell's death caused a power vacuum ; is this his eternal rectal fate?
Wasn't Edward 2 the one who was hot rogered by a ferrous poker?
And what has this got to do with resale values?
In 700 years we shall know for sure :geek:
 
Local time
9:33 PM
Joined
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Location
Denver, Co
Just back from my (not that) local agent after having the door seals fixed (I hope) and about four recall issues dealt with. It stop/starts now. Who knew! No Grenadiers on the forecourt but plenty out at the back. They've sold two in the past two months and the service managers says they're thinking of giving up the sales franchise although the repair and service side will stay.

He was sounding pretty hacked off with INEOS HQ who he says are totally uncommunicative. He says the rumour is that Ratcliffe has pumped massive financing in to sustaining the Grenadier. There's some conjecture, also, that he will be trying to do a buyout deal with Recaro Automotive to maintain seat production (what's the alternative?) I was kind of disappointed with that because my only hope of extracting some resale value down the line is if these early models attract some interest as museum pieces. If the current model continues it has to be improved in several areas. A smoother road car with internal comfort that can match the new Defender might give it a fighting chance in the lifestyle off-roader market (that is people who want them for the dogs/fishing/the occasional shoot - like me - but don't plan to take it anywhere stupid where there be lions and boulders). In the long run, however, I can only see a future for it as a niche farming/commercial rough-and-ready overland vehicle which would need to be super utilitarian with a competitive price to match. The new commercial is still expensive.

But when they can't even stick in a decent radio, I don't hold out much hope. For all that, I still like it. I'm just a bit sick of my wife/kids/various others claiming I was foolish (OK, they may have point) to get one. As for the long term test/comparison with my New Defender, the Defender has done 24,000 faultless miles so far and it's proving a great workhorse, gets me to the north of Scotland from the south comfortably in one go and just about one tank. I tend to do local journeys in the Grenadier. OK, the sills filling up with water was a bit disappointing but otherwise it's been fine. It just has nothing like the refinement of the Defender. But that's not supposed to matter, is it. The Grenadier was built "on purpose" whatever that means. It's as solid as a rock and the doors close with a hell of a clunk, seems it's built to last. It cost me about £64,000 a year and-a-half-ago and now, according to Autotrader, it's worth £47,700. That's more than £16,000 depreciation in 18 months. I've done 5,000 miles. That's a lot of money per mile when you factor in fuel costs.

For sure, it looks good. But so do a lot of other cars and some, like the Discovery 4, are holding their value well in the second hand car market.
Do I regret buying it? Can't give an honest answer to that, far too painful! Would I go in to the second hand car market to buy one at £40,000 plus? I honestly don't know. Right now I'm hoping my car buying forays are well in to the future and new cars are out. After all that, the truth is I'd be sorry to sell my Grenadier. I remain a proud owner!
how do other similarly priced vehicles sell in the UK? Maybe it’s just a poor high end vehicle market?
 

CrazyOldMan

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I was referring to the anecdote of an IG dealer having only sold a handful in 2 mos…
Oh yeah - sorry. Got it. That doesn’t really surprise me. Take out the nostalgia buyer, and how many people in the UK are really in the market for something like this? Maybe Arcane works is their best bet for the UK.
 

DaveB

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I had my Grenadier valued on carsales.com.au and they came back with a fairly low price.
I queried it and they said they did not have the ability to value to my specification and there was not enough sales on the used or traded market to get an accurate price.
Based on this they quoted about 20-30% lower than it potentially could be.
1732677100246.png

Interesting when I looked at used ones they had listed for sale the closest one was AUD$118K and didn't have any of the bar work or the front tow hitch.
 

Tazzieman

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I had my Grenadier valued on carsales.com.au and they came back with a fairly low price.
I queried it and they said they did not have the ability to value to my specification and there was not enough sales on the used or traded market to get an accurate price.
Based on this they quoted about 20-30% lower than it potentially could be.
View attachment 7879076
Interesting when I looked at used ones they had listed for sale the closest one was AUD$118K and didn't have any of the bar work or the front tow hitch.
Spec is everything with this type of vehicle.
It starts with colour then heads off in any direction according to the potential buyer.
 

DaveB

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Spec is everything with this type of vehicle.
It starts with colour then heads off in any direction according to the potential buyer.
Particularly as they are now separated into Trialmaster (rugged offroader) & Fieldmaster (luxurious on roader😄😄😄😄).
Mine is a Fieldmaster but with all of the Trialmaster options
I specced all three versions up exactly the same and chose based on which jacket I preferred.
I described my spec to a dealer and he explained that combination wasn't possible due to the sub woofer under the seat.
And yet I am driving it.
1732678509495.png
 

MileHigh

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They need more exposure- their twitter posts get only tens of likes, few comments and no reposts.
 

CrazyOldMan

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They need more exposure- their twitter posts get only tens of likes, few comments and no reposts.
Ineos: “why aren’t we getting more impressions- we’re engaging audiences with a complete, omni-channel strategy.”

Typical Grenadier buyer: “you dang kids and your twitter bots - don’t you know that will turn your brain to mush and give you a STD?!”

1732680294186.jpeg
 
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