I think you hit on the key thing there, mgohillbilly -- I value companies that commit to a price too, but do you really think those orders going into 2024 are going to stay at that price? Already Ford has been going back and upcharging customers, as has Rivian which you mentioned. Jeep has been doing the same from what I've been told. Folks who ordered vehicles months ago are now being dinged to pay more, because every manufacturer is raising prices right now. With established manufacturers, they are using covers like "Oh well you ordered for model year '22, but due to supply chain issues, we have to move you to model year '23, and that's going to be $XX,XXX more...". As a new company, Ineos doesn't have that cover - and even if they did, I find that to be poor form.
It's a classic sales tactic often employed by slick folks selling time-shares -- commit to price X now, as that's the big decision, then in a few months time it'll be X+y%, but you've already decided to spend X so you're already "on the hook", past the biggest decision-making hurdle, and in that situation more than enough folks stay on that hook to account for the ones who walk from the deal.
Don't get me wrong - I'd love it if Ineos would say "$75k CDN for all current reservation holders" and stick to it for the next year or so. But I can't see how any business can reasonably do that today, when hyperinflation seems almost as likely as stability (And check out the German economy in the 1920s/1930s to get a sense of how hyperinflation would make it impossible to honour prices!)
I'd rather they stay uncommitted on the price until they are able to provide price certainty through to delivery, with no coming back to me a month later asking for more cash to keep my reservation.if