New advertising campaign from Ineos

Ineos Automotive reignites feud with Land Rover with 'cheeky' ad

A digital billboard erected outside a Jaguar Land Rover dealership in London threatens to renew tensions between the two companies that have been at legal loggerheads in the past.

www.thisismoney.co.uk

AWo

 

[Tazzieman]

Good on them.
There's not enough humour and tongue in cheek in the world at present.
Taking the piss is very British , though not to every nation's "cultural tastes

 

[DaveB]

Personally I don't understand all the Landrover stuff.
JLR admit they changed direction and went for the more upmarket, mall crawler, chelsea tractor, soccer mum market as it is larger and offers better sales and profits.

 

[anand]

Personally I don't understand all the Landrover stuff.
JLR admit they changed direction and went for the more upmarket, mall crawler, chelsea tractor, soccer mum market as it is larger and offers better sales and profits.

I think it is attempting to trigger those that want the old LR specifically, not necessarily swinging people away from current LR