I get it - they are basically copying Mercedes directly the the Ineos Grenadier/Mercedes-Benz G550 as the "Regular Versions" and AMG / Arcane are going to be the custom or as they say "bespoke" boutique division ... which is fine, I just think that they have a lot of things they need to focus on before trying to start doing the AMG hand-built ultra-deluxe thing (I used to tell my Dad that when I hit the Powerball or Mega Millions for $350+ Million, I'd buy him an AMG G-Wagon ... he'd say "I don't even want one..." yeah, that's cool, you can still tool around every once in a while and tell people 'Yeah man! My son bought me a $350K truck that I don't even want! Cool, right??!" ) - Mercedes was along for a long time and extremely established before they started the AMG thing, and there is certainly a worldwide market for their 'bespoke' vehicles ... but Ineos is just getting started and has had - still has -more than their share of difficulties. I don't see why they keep announcing all these new & neat projects when they're unable to master their first project ... and that's not me knocking them - my Dad picked up his new baby on Tuesday (Hi Pop...) I'm just saying, it's not like the company has been perfect and IMHO, the solution isn't to try to out-AMG Mercedes.
I mean, I remember the AMG build website once having like a damn-near $30K luxury paint job. Ridiculous. "Oh we put real Gold in that Gold color..." How quaint.
But the one thing I've come to learn about Mr. Grenadier, my man's gonna do what my man's gonna do, having bazillions of dollars I guess let's you live that way. He ain't never asked me my opinion. The one communication I ever had with Ineos Grenadier was trying to beg them to move my Dad's production time up, and they responded to my email within a half-hour, and very politely told me "Nope, go screw your own self, but thanks for your interest in our products!"