Land Rover feeling the Heat?

[vtgrenadier]

lt's good that there's a choice.

Indeed.

I have both and each serve a different function for me and my family in ways that no other two vehicles on the market can.

@Clark_Kent - The iphone/sat phone analogy fits. By extension, sometimes, I feel like using a pager (which is where my '91 Geo Tracker comes in) and sometimes I feel like going incommunicado (I have a 1983 Saab for that).

 

[mcdoogs]

I'd love to see JLR fully re-design the Discovery. I just don't know if it makes sense to JLR.

In hindsight, the new Defender is/was something of a brand saver for Land Rover. It's well designed inside and out (Toyota certainly thinks so). I mean it's objectively been a massive sales success. But it puts the Discovery in a super awkward place from a pricing perspective given that the Defender starts in the mid 50s with the S and has trims up to the Octa at ~167k. Can JLR design and build a new Discovery (or resurrect the Series moniker or something) profitably enough at a downmarket sales price from the Defender, without cannabilizing Defender sales?

I personally would love to see a new utilitarian 4x4 at ACTUAL 'proletariat tractor' pricing. Something like Toyota's 70-series. I just don't think it's possible to actually do it and sell it in the US economically, and I don't think JLR even wants to move downmarket at all.