User experience is something they've never understood. It's just not in their DNA. That's why we get annoying ADAS features, and it's why customer service is an afterthought. It feels like they contracted out to some call center somewhere for first level support.
For example: at delivery, I got a printout saying that they were going to give my data to SiriusXM and I could opt out by emailing their "privacy team". I did. No response, and my data got given away anyway. Not the worst thing in the world, but it doesn't make a great first impression on buyers.
It's a shame, because the Ineos folks I talked to back on the PT02 test drive were really knowledgeable and enthusiastic. (Of course, I don't expect them to be the ones fielding tier 1 support questions.)