At least here in the US, there is definitely a portion of the reservation base that is interested in the Grenadier almost exclusively because it costs half of what a G-Wagen costs but looks similar to the average person; or, it looks like a classic Defender, which now costs (here, especially for an updated 110 or a NAS 90) more than a Grenadier.... Or, simply because it'll be something that no one else in that friend circle or neighborhood has.
The capability, ethos, or actual details are of little concern to that group.
@DaveB we are definitely lacking in the "things that want to kill you to human" ratio in comparison to you guys down South; unless you count our fast food restaurants as part of that group