IMO, the IG is currently a niche market. The lack of some perceived creature comforts will be a drawback coupled with “are they going to make it”, along with zero advertising in the USA, higher interest rates, and lack of dealer network. The guys that wanted a Defender (not the new one, no offense), that dreamt of riding through Africa or doing the Camel Trophy are happy.
Some may wait for gen 2 to see if there are upgrades. I ordered a 2023 Raptor R last Jan got bumped to 2024 and am glad to get the upgrades. However, I’m excited about the Donny Grey. Nice to have a vehicle that you can just bolt stuff on, get off road, and not be one of 1,000,000 whatever else.
I’ve also wondered, is the Ineos badge the same size as a BMW badge and that will be BMW’s entry into the GWagon/RR world at some point?