His points re de-contenting the vehicle to drive down cost just does not ring true. What in the base model would you remove that you do not want or you think you could buy in the aftermarket for cheaper and be as durable and robust as the stock part? Most people replace parts with an aftermarket part because the stock part does not meet expectations (comfort, durability, quality etc). When the stock part fails due to a systemic problem , they always cry why did they put a substandard part in there and they then claim they would of paid more if that part was from name brand x that has proven reliability and a good track record (ie Recaro,Carraro , Tremic, Eibach, Brembo etc). Ineos has done the opposite of this, and although the up front cost is more for these name brand parts, you really end up spending less as you are not paying twice for the part (once for the substandard part and again for the aftermarket part). His whole premise of putting in a cheaper seat so you can then spend double for a Recaro of your choice is just asinine. You pay twice and you pay full retail for the same Recaro that Ineos could buy in bulk at a wholesale price. Also the days of buying piece meal aftermarket parts and making them work in an integrated car ecosystem is no longer possible (airbags, sensors, canbus electric systems etc). Everyone wants to pay less, but they fail to calculate this when taking into account the long term cost versus just the out the door costs. Keep this 4x4 longterm and it will be cheaper than any other option out there today, including Jeep.
