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I have not been told that Chandlers is Service Only, BUT it is. I called them today, no one called me back, as I want to ensure they are staying with it! If not will definitely review what happens next!
I do think we have been very badly let down. However, I understand why dealerships have ditched the franchise with so few sales. Ineos mistake was the huge price increase in 2023, which killed sales instantly. Instead of outlets seeing 30 sales a month, some would be lucky to shift 1 or 2.
It does look like Ineos is also retooling the pricing. There was an Gear Junkie article published here in America, a day ago. In simple terms, Ineos is dropping the base QM model and only offering the Trialmaster and Fieldmaster. Then they reduced the price by 11k. I wonder if this pricing will work it's way through all of their models.
It pays to have common-sense oversight in a car company. After George Ratcliffe took over as president of Ineos Americas, he did something that most auto executives wouldn’t even consider — he walked into a dealership like a regular customer. No red carpet, no press event, just a guy checking out his own company’s trucks. What he saw was a problem: a dealer demonstrator Quartermaster with a projected customer price well over $100,000.
The culprit? The 25% Chicken Tax, a relic of trade policy that slaps a hefty tariff on pickup trucks imported into the U.S. That tax alone put the Quartermaster at an immediate pricing disadvantage compared to its SUV counterpart, the Grenadier.
Originally, the Quartermaster’s pricing in the U.S. was set at $86,900 for the base model. If you wanted the Trialmaster or Fieldmaster versions — both of which package the most popular off-road and touring options — the price jumped to $94,900.
And while the Grenadier’s pricing made sense for its niche, the Quartermaster’s numbers didn’t quite add up. Nobody in their right mind was going to spend six figures on a pickup with a cargo bed smaller than most full-size trucks. (Besides ADVAW8S)
Now, instead of offering a base model that nobody would buy, Ineos is simplifying things. The Quartermaster will only be available in the more equipped Trialmaster and Fieldmaster trims, both priced at $83,900. That’s not just cheaper than the original base model pricing — it’s $11,000 less than what the higher-spec models were initially set to cost.
It’s rare to see a company acknowledge a pricing misstep and course-correct before the market forces them to. But this move makes the Quartermaster far more competitive and gives it a fighting chance against not just other off-roaders, but also full-size trucks that come in at similar price points. And in a world where new-car prices only seem to climb higher, an actual price drop feels like a breath of fresh air."
