The built in France aspect throws me and generates more questions from onlookers than I have answers.
The utility versions don''t have a raised air intake by default, so you see the decal on the right hand side showing a British/German decal ...
... for a reason: British and German design from the original Defenders and the G-Class and Austrian/German construction, British entrepreneurship, German companies like BMW (motors), ZF (gearbox), Recaro(seats), Eibach/Bilstein (suspension), Nolden (Head lights) , BASF (Color&Coating), Rehau (Bumpers), SEG (Starter & Generator) et.al.
So the self-understanding of INEOS Automotive seems to be to produce a British/German car. Of course there are many other countries involved, but engineering, design and most of the core components doubtlessly come from Germany and England.
And: It is
assembled in France. Except for the fuel tank I don't know any other part that was
produced in France
Assembly is in a Mercedes-Benz factory which was bought from Mercedes Benz by INEOS.
The only question on my side is about assembly quality. And it has turned out that there is (IMHO
quite some) room for improvements.
But no showstoppers. The drive and chassis are robust and reliable, and have already taken some members here thousands of kilometers through Africa and other remote areas.