Dave, do you think Ineos could actually make it on the volume that rural places would generate? If they go down in price, they are head to head with other more established competitors, and if they go much higher, they are in the G wagon zone.
I think, more or less, that the target from the beginning is actually the upper end of the North American Mid to large SUV market. I think the hook is the OD style, and the Steyr chassis. Interest rates are putting a kink in that, affordability wise.
having built and retooled car plants for my entire career, it costs a lot of money. Easy to spend 500 mil on a refurb. Tough to recapture without good volume and good pricing (read high).
The whole game is based on volume.
I have a thought for sometime that the concept of the bare-bones, bottom of the line cheap Grenadier, was pie in the sky. That’s Mahindrah territory.
While this is a passion project Ineos owners are still smart enough business men to have done their financial due diligence.
It was always planned as a limited production volume, boutique car manufacturer.
Also keep in kind their target customers are people who own, or covet, old series landrovers and want a modern day equivalent.
This is why their initial target markets have been UK, Africa, Australia and Europe.
The US market has volume restrictions but more importantly has totally different needs/tastes in vehicles.
I think in reality it will always be toy/extra vehicle in the US as opposed to primarily a daily driver in the other markets.
Unless Ineos build more production plants (unlikely I think) their production volume is limited to about 30-40,000 vehicles a year, of all model types.
So as the orders for the Station Wagon reduce the quartermaster starts to ramp up.
Then the electric version is released. Maybe even a hybrid.
I am pretty sure they will do a station wagon on the pickup chassis, maybe even a two door troopy (doubt it though).
Then hydrogen starts up in about 10 years time.
By that time it is ready for an update of the original.
Based on volume restrictions I agree with you that it has to be high end not bare bones.
I am sure you will see a lot of specialty sub models to keep the orders flowing.
Mining spec and cab chassis ute for Australia.
Chelsea tractor version
2 door 90 series replacement??
I think the early orderers were the only ones that will ever get a cheap Grenadier.