I think IA made a mistake with a full motoring press launch. It should have been more specific and insisted on journalists with some off road, working vehicle relevance . Most of the private buyers will be using its towing abilities or overlanding.
Its such a bespoke vehicle, in a very specific segment. Its a bit like sending a food critic used to Michelin star restaurants, to a gastro pub.
Andrew English appears to have written for several publications and spouted his dire ability to understand the product across all of them.
Maybe - maybe not. A full press launch is certainly okay because to become a known brand.- Hey I am the new kid on the block and I am serious in automotive.
Indeed . it is a very segmented vehicle servicing a specific demand.
When I discuss with my friends none of them knows about Ineos - neither the petrochemical company nor Ineos Automotive.
In the community of hunters and a friend who owns a construction and planning company (they do plan for well known discounters in Europe) but also stuff like sewage and water pipes and underground powerlines / FT Networks etz.. so a lot of area where they have to go off road and in areas where excavators are in action.. So these are for sure interested in Ineos Grenadier.
Make it known generally, make it known to an offroad community, make it known to agricultural, forestry, construction,.. not all of them may use SUV, or require Pickup style or direct purchase an also quite expensive Unimog that is of course not able to go between very distant use points and probably need to be on a transporter truck
Most of the Journalists have recognised this but not all. The awareness - there is something beyond SUV has to be reestablished.
Some minutes ago I was in linkedin - I got a notice from Ineos on a quote from AutoTrader UK in linkedin.
There was a commentator only moaning and ranting on weight, CO2, fuel consumption, sustainability, CO2 on production, tax friendly emissions etc.
What a f - up. This guy seems to be in an ivory tower PHD in engineering, Theoretical Physics Applied Maths and so on..
However his writing seems to me never seen real outdoor application .. theory vs reality .. Most of his questions can be answered by a practical user and common sense.
No matter how often it is told by us and by Ineos - "no nonsense offroader" - built on purpose .. there are always whiners, guys sitting in ivory tower etc not seeing what purpose means and why it is built exactly like so.
They have to switch the filters of.. ask first for what is this vehicle built.. - what is the purpose - are there any alternatives to fulfil this purpose - they learn NO.. -
Perhaps these guys need a challenge - take this lads in places where it will get serious and ask them to use their methods to get a job done..
Stupidity and the universe is infinite.. (Not so sure abut the universe) Albert Einstein (loosely quoted)