Us or Them

[Baron von Teuchter]

I like it

The Gloves are Off: INEOS Automotive Dares to Be Different with Bold Grenadier Campaign - overland-europe

In a landscape cluttered with vehicles that often blend into a sea of sameness, INEOS Automotive is making a statement. On 7 April 2025, the company officially launched its provocative advertising campaign titled ‘Us vs. Them’, aimed at shedding light on the unique personality of the Grenadier...

overland-europe.com

 

[shakesc]

I saw that today. I like the simplicity of the ad and underlying message.

 

[CrazyOldMan]

Love it - this is awesome

Ineos Automotive reignites feud with Land Rover with 'cheeky' ad

A digital billboard erected outside a Jaguar Land Rover dealership in London threatens to renew tensions between the two companies that have been at legal loggerheads in the past.

www.thisismoney.co.uk

 

[CrazyOldMan]

I love it - much more than their previous campaign. They should take this global

 

[LabRat]

They should then contact the Original Productions, that does reality shows like Deadliest Catch and Race to Survive New Zealand and resurrect the Camel Trophy challenges.

 

[FlyersFan76]

Kind of reminds me of this meme. Except I cannot find the one that uses a new Defender instead of the Evoque.

 

[Coullabus]

You've seen this before - but it always makes me smile

 

[AaronS]

I am not a fan of the "adversarial" tone.

 

[CrazyOldMan]

I am not a fan of the "adversarial" tone.

Meh - it’s cheeky. I don’t think it’s hostile - the point is they both “go outside” to play in the rough, and one is at home doing it. It kind of hits on exactly the point that made most of us buyers - and raises awareness in buyer segments that are in market but aren’t happy with the choices - like us.

 

[ryket]

Great marketing. It's assertive and fun. They could have compared to a new Discovery for an extra dig.

 

[Tazzieman]

The ad will certainly trigger people who are readily triggered.
Fact is , there aren't too many New Defenders out there doing tough trips.
Never seen one in my neck of the forest.
Grenadiers are designed for hard boiled eggs, though no doubt many soft boiled and omelette types will buy them.

 

[CrazyOldMan]

The ad will certainly trigger people who are readily triggered.
Fact is , there aren't too many New Defenders out there doing tough trips.
Never seen one in my neck of the forest.
Grenadiers are designed for hard boiled eggs, though no doubt many soft boiled and omelette types will buy them.

Most of us are boiled, rolled under a chair, and have been left there for a month or two.

 

[holdmybeer]

Bah. Carry your eggs efficiently in powdered form like a good soldier and then reconstitute with muddy puddle water when required.

 

[ECrider]

Bah. Carry your eggs efficiently in powdered form like a good soldier and then reconstitute with muddy puddle water when required.

and pick off a bit of c4 off your block to boil them up

 

[rsdc1]

It’ll definitely wind up some of the more delicate I suppose they’ll just hit back with sales figures, but that’s hardly the point. They’re not even competitors on paper never mind in the real world

 

[Tazzieman]

Bah. Carry your eggs efficiently in powdered form like a good soldier and then reconstitute with muddy puddle water when required.

I sincerely hope you're not one of those ornery blokes who has installed coffee machine in the back of your G!
A good solider is happy to suck on a pouch of instant coffee!

 

[CRH]

I sincerely hope you're not one of those ornery blokes who has installed coffee machine in the back of your G!
A good solider is happy to suck on a pouch of instant coffee!

Typical soft Ozzie, getting to suck on instant coffee, stir in a spoon of engine oil to your leaky radiator water to add some flavour

 

[Tazzieman]

Typical soft Ozzie, getting to suck on instant coffee, stir in a spoon of engine oil to your leaky radiator water to add some flavour

That sounds Very Posh.
Keep it simple...a few rust flakes on top of a <spittle instant > strengthens the blood without hardening the heart (engine oil does that )

 

[CrazyOldMan]

Yes, yes, you’re all very grizzled and virile. I’m surprised someone hasn’t pulled the “in MY day” card, yet.

 

[Tazzieman]

Yes, yes, you’re all very grizzled and virile. I’m surprised someone hasn’t pulled the “in MY day” card, yet.

In my day we didn't have no memes