Us or Them

[Baron von Teuchter]

I like it

The Gloves are Off: INEOS Automotive Dares to Be Different with Bold Grenadier Campaign - overland-europe

In a landscape cluttered with vehicles that often blend into a sea of sameness, INEOS Automotive is making a statement. On 7 April 2025, the company officially launched its provocative advertising campaign titled ‘Us vs. Them’, aimed at shedding light on the unique personality of the Grenadier...

overland-europe.com

 

[shakesc]

I saw that today. I like the simplicity of the ad and underlying message.

 

[CrazyOldMan]

Love it - this is awesome

Ineos Automotive reignites feud with Land Rover with 'cheeky' ad

A digital billboard erected outside a Jaguar Land Rover dealership in London threatens to renew tensions between the two companies that have been at legal loggerheads in the past.

www.thisismoney.co.uk

 

[CrazyOldMan]

I love it - much more than their previous campaign. They should take this global

 

[LabRat]

They should then contact the Original Productions, that does reality shows like Deadliest Catch and Race to Survive New Zealand and resurrect the Camel Trophy challenges.

 

[FlyersFan76]

Kind of reminds me of this meme. Except I cannot find the one that uses a new Defender instead of the Evoque.

 

[Coullabus]

You've seen this before - but it always makes me smile