Trump tariff. Ineos Automotive is dead right?

[Roach]

Ineos doesn't really have to do anything to be honest. They have a backlog and are only producing about 55k I year, I think. The US originally was getting about 7k but maybe that's changed. Either way they have enough movement in the world to not need us at all. It would just be a blow to the dealers.

Curious, on the west coast there is lots of inventory that has been sitting on the lots for months, FM, TM and base. If you can believe the website inventory our three local dealers have only sold one vehicle in 30 days. Are we just a quirky geo?

 

[Krabby]

Curious, on the west coast there is lots of inventory that has been sitting on the lots for months, FM, TM and base. If you can believe the website inventory our three local dealers have only sold one vehicle in 30 days. Are we just a quirky geo?

If IA has anything to do with the software know this - IA thinks my truck is still in production and I picked her up a year ago this month!

 

[FlyersFan76]

If IA has anything to do with the software know this - IA thinks my truck is still in production and I picked her up a year ago this month!

Ditto.
Although the Estimate Delivery was spot on. At the dealership in November and drove it home end of December.

 

[C-Mack]

Curious, on the west coast there is lots of inventory that has been sitting on the lots for months, FM, TM and base. If you can believe the website inventory our three local dealers have only sold one vehicle in 30 days. Are we just a quirky geo?

Most likely a combination of several factors with a few of them being, current inventory is an odd mixture with weird options, AutoTubers/social media with their wide ranging feedback on the Grenadier both positive & negative has had its impact, production stoppage didn’t help and could have been perceived as Ineos is struggling, prices are relatively high and for most “traditional SUV” types it doesn’t come with enough comfort features and electronic gadgets.

Probably this very forum has swayed some potential buyers if they only focused on the issues/problem threads, most of the early adopters have purchased theirs already. And finally, the “boots on the ground” economy of late has not been equally kind to everyone so some suppression of the market overall has occurred, political issues contribute as well as they shape peoples emotions and general optimism. I’m sure there are a dozen other reasons but the above is what pops to mind.

 

[255/85]

I'm lost as well, aside from the fact this is a Tariff thread, I don't think anyone is saying car for car anyone would expect a Grenadier to compete with the G wagon in luxury. What I'm saying is that some G wagon owners are drawn to the Gren for the same reasons they want a G wagon, tough, reliable and a distinctive look.

All I'm hearing is some here think of the Grenadier as a Ford Explorer or something. It's not viewed that way here in the states. It's most certainly a statement vehicle regardless of why each individual buys it. The fact that people stop me to talk about it says as much. That's more or less what some G wagon owners are looking for.

It appears to me that Ineos is struggling a bit to find its intended market segment. Dabbling in upscale editions and "bespoke" amenities without any real fundamental change to the vehicle makes me think they're wondering if and how badly they missed the original mark of a stripped down utilitarian 4x4. Certainly many "enthusiasts" see the vehicle as having only a $50K USD value and walk away. But they know little of the underlying durability and engineering and are comparing the Grenadier to an entry level midsized pickup or Jeep they can afford. The problem then is how to appeal to the monied buyer that can afford the purchase price who also hasn't got a clue about the vehicle's capability - and probably doesn't care. Or convince the enthusiast to pony up.

Example: The 392 Rubicon on 39s that frequents our neighborhood is used for the school run exclusively. Yesterday I had to show the driver how to engage her lockers so she could back out of the snowy drive. It's a $100K USD vehicle - i.e. - more than a Grenadier.

The Range Rover family around the corner with a fully restored OD 300Tdi 110 in the garage would really love to buy a Grenadier but can't find a reason to. My take is that the Grenadier is just too nebulous. They're just not sure why they would buy it.

This is where Ineos has some opportunity. No one (other than a select few) seem to know what theses things are. There is no set image of the vehicle in the buying public's eye. It can easily be argued that many will even need to be told what to think of it. That means Ineos can frame this discussion any way they want - whether upscale, downscale, or even as the blank canvas that first attracted many here. They can install the Grenadier as the new king of Armageddon vehicles if they want. Or chase Range Rover's coat tails. They just need to say something and much, much more loudly than they have. I can't get away from Toyota ads no matter the platform but I've never seen anything Grenadier related unless I searched it out.

As well, some of us find value in a vehicle that is more basic. And would pay more apparently for less. Sadly Ineos missed that mark as well. Hopefully that was because of regulation and not actual choices by Ineos.

Aye, there's the rub. With only a single manufacturing facility, homologation forced Ineos' hand. All the requirements of every prospective market had to be met. Therefore worldwide model homogeneity (read: parts interchangeability) should be framed as a selling point as well.

 

[anand]

With only a single manufacturing facility, homologation forced Ineos' hand. All the requirements of every prospective market had to be met. Therefore worldwide model homogeneity (read: parts interchangeability) should be framed as a selling point as well.

There are definitely regional differences that require either different parts (EU bumpers, North American taillights) or processes (apparently China requires add'l VIN stamping in comparison to all other markets); but these are well worked into the assembly process.

Bigger changes though, that's where the problems start and you can't build everything at the same time (currently each vehicle in line can be a totally different model/engine/country configuration and it doesn't slow or alter production)

 

[Jiman01]

IMHO, the popularity or lack there of, is because of marketing. The practical reasons of not having a clear market won’t matter because most purchases in this price range are about emotion.

If INEOS can get the Grenadier in the next 007, Mission Impossible, or some other popular action movie the word will get out and they will sell.

 

[FlyersFan76]

IMHO, the popularity or lack there of, is because of marketing. The practical reasons of not having a clear market won’t matter because most purchases in this price range are about emotion.

If INEOS can get the Grenadier in the next 007, Mission Impossible, or some other popular action movie the word will get out and they will sell.

Mission Impossible - check

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Might have to wait a while for the next Jame Bond.

And since Ineos owns a company that makes filming rig vehicles I am sure that there will be Grenadier's behind the scenes.


I see a lot of similarities with the Grenadier as I did with the Hummer. The Hummer was the least advertised and most recognizable vehicle on the planet. It took Neiman Marcus, Desert Storm, Arnold Schwarzenegger to get it going.

 

[Jiman01]

Mission Impossible - check

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Might have to wait a while for the next Jame Bond.

And since Ineos owns a company that makes filming rig vehicles I am sure that there will be Grenadier's behind the scenes.


I see a lot of similarities with the Grenadier as I did with the Hummer. The Hummer was the least advertised and most recognizable vehicle on the planet. It took Neiman Marcus, Desert Storm, Arnold Schwarzenegger to get it going.

That’s interesting about the camera rigs. I don’t think the Grenadier will ever replace the Range Rover for VIP scenes but it’s a great rig for action movies.

It worked for Panerai

 

[Jiman01]

BTW: Isn’t Tom Cruise like 62yo? I’m not the biggest Cruise fan but the stunts he does are pretty impressive. I have a hard time touching my toes