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PRODUCTION IS BACK ON FOR INEOS AUTOMOTIVE

PRODUCTION IS BACK ON FOR INEOS AUTOMOTIVE



  • Grenadiers and Quartermasters will restart production from early January 2025 after critical supply shortage resolved.
  • “It’s great news that a solution has been found so quickly,” said Lynn Calder, CEO of INEOS Automotive. “Automotive supply chains are extremely complex but we were not willing to compromise on quality, so we are satisfied that we have found the best possible outcome.”
  • Sales now live in 50 countries globally, having added major new markets including Mexico and China.


London, 20 November 2024:
Having been forced to halt in September 2024 due to a critical component shortage, production of the INEOS Grenadier and Quartermaster will restart in early January 2025.



All partners have been informed and are ready to support resumption of operations at INEOS Automotive’s plant in Hambach.



“It’s great news that a solution has been found so quickly,” said Lynn Calder, CEO of INEOS Automotive. “Automotive supply chains are extremely complex but we were not willing to compromise on quality, so we are satisfied that we have found the best possible outcome.



“By this summer we had sold as many Grenadiers as we had for the whole of 2023, and are on track to have over 20,000 Grenadiers on the road before the end of this year. We now turn our attention to preparing Hambach to restart in early January and with significant growth in major new markets – including China and Mexico – and substantial expansion in the US, I believe 2025 is going to be our best year yet.”



“I'd like to give a huge thanks to our customers for their patience. We are happy to get back on track and look forward to handing them the keys to their Grenadiers asap.”
 

CrazyOldMan

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Yes, unless they were seriously stupid.
I would be surprised if it was more than $10 Million, but just a guess.
If they are going to manufacture for themselves onsite, as I was told, they will need a building, facilities, machines for the tooling and skilled labourers.
Building seats is a different skill to fitting them into the vehicle.
They may have also had to pay a license fee for a number of years or buy it outright so they could use the designs.

Or the $80 million may have been converted from Euro to Australian dollars by the person I was talking to, which would make it 50 Million Euro
I’m sure there was some cost to the design - whether as a time-boxed license or just an outright purchase. And I’m sure the bankruptcy court and senior creditors saw value in the brand, which isn’t worth it to Ineos. Or perhaps “Recaro” in the US had first right of refusal or automatic defaults on that in the event of bankruptcy or purchase by another entity. Getting this all worked out and back in production in less than 6 months is a pretty brisk pace. Hats off to team Ineos.
 
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