That will be appealing to those who want dealer/official winch support. Besides an electrical upgrade, we seem (?) to know that the factory puts in different springs for winch-equipped vehicles and also (?) a different front cross member, according to that builders doc shared elsewhere on the forum.
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Do they mean "bumper" or is the front crossmember removable? I haven't removed the front bash plate to have a look but a cursory examination says everything is welded in place.