Great podcast, just released: Lynn Calder, with no prior automotive experience, has led INEOS Automotive to become one of the industry’s most exciting newcomers. Under her leadership, the company launched the rugged, retro-styled Grenadier SUV, now sold in 50 countries, filling a market gap left by traditional automakers. In this episode, the Smoking Tire Team dives into her journey to the role, the company’s origins, the Grenadier’s popularity, the challenges of launching a car brand, the future of EVs and hybrids, and what’s next.
View: https://youtu.be/5VfYOdxlpos?si=uUwjJee6bQ5B3ozx
My first post!
My first post!