This is right - people forget that it took Tesla 12ish years of losses before it saw its first dollar in profit. Its hard to start a new car company from scratch. There will always be people that say that XYZ start-up is losing $300K per car it sells, because they are dividing the initial investment cost among the few units sold in a particular year. That is as logical as someone spending $500K to open a pub and then a financial genius saying, "During the first hour after being open, the Quartermaster pub sold 10 pints which represents and astonishing loss of $50K per pint."