This is so weird to me. The two biggest markets are in Los Angeles and Dallas Texas. Yet Ineos spends so much of their lifestyle marketing into the fringes of their largest markets. By now I was expecting off-road clinics, co-branding with local brands (I can totally see a surfboard brand partner up and run a branded ineos to the beach). Or one of the winery ranches in Santa Barbara. Or a big ranch out in Texas.
But I struggle with figuring out how a horse farm of lippizaner show horses relate to a California or Texas buyer?
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![[ Adam ]](https://ineosforum-data.community.forum/avatars/s/9046/9046040.jpg?1705937698){kind=avatar}
