Agree, but don’t see much of a problem yet. No gym has space for 100% of its members. 25% are very active; 40% are active and 60% are rather passive. All are drawn in for similar reasons, the idea of a lifestyle that would translate into increased health, happiness, and attractiveness. But then, it is the very active and active who create the image and signals that attract the passive without whom the gym would not exist either. Some indulge in the activity, some in self-delusion. A minority creates the space, a majority funds it. Same with vehicles like the ones the Grenadier actually competes with - minority use creates attractiveness for a majority who helps make it economically viable. No overlanding, no Chelsea tractor, and vice versa. Some actually need it as a tool, some create use cases, some merely like the rugged image or the idea of what they could do or could be. Such symbiosis would allow for brand expansion, e.g., for a smaller, Jimny+ sized vehicle or maybe a bigger one, like the chassis cab promises to be a successfull brand expansion of the pickup. On the contrary, charging excessively for special paint, some accessories… would seem like putting lip stick on a farm pig, hopeless brand extension into the Bentayga, Range Rover, luxury SUV realm.
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