I think it deserves a summary of everything that has happened since the first presentation of the idea to today, just to ease the tension a bit and get everything back to normal.
If it all started from scratch in 2017, it took six years to invent a brand, a factory and a vehicle from scratch.
Even in times of design acceleration, that doesn't seem like too much time to get things right.
The first prototypes that we have been able to touch are from 2020, three years ago.
If there was a mistake - but I find it hard to consider it a mistake, if not a proof of naive honesty - it was the desire to share every step from the beginning.
I challenge other brands to publicly share all the technical documents as they were defined, thus creating great expectations among potential buyers who believed that the overall project was limited to this.
What's more, from the initial idea - almost a JR toy - we naturally moved on to a real industrial enterprise, the only possibility to guarantee the long life of the brand and the level of engineering achieved today.
Probably, but it is justifiable, before proceeding to set up the commercial, administrative and logistical structure, the technical project was allowed to advance a little too much, perhaps underestimating the degree of commercial complexity that today is required of a car manufacturer with pretensions industrial, albeit niche.
Therefore, if today we seem to lose patience due to the 'long wait', in reality we owe it to the fact that having been involved from the beginning, we are facing a time which is not the normal one between order and delivery but which includes the whole conception and to this we must refer.
If it all started from scratch in 2017, it took six years to invent a brand, a factory and a vehicle from scratch.
Even in times of design acceleration, that doesn't seem like too much time to get things right.
The first prototypes that we have been able to touch are from 2020, three years ago.
If there was a mistake - but I find it hard to consider it a mistake, if not a proof of naive honesty - it was the desire to share every step from the beginning.
I challenge other brands to publicly share all the technical documents as they were defined, thus creating great expectations among potential buyers who believed that the overall project was limited to this.
What's more, from the initial idea - almost a JR toy - we naturally moved on to a real industrial enterprise, the only possibility to guarantee the long life of the brand and the level of engineering achieved today.
Probably, but it is justifiable, before proceeding to set up the commercial, administrative and logistical structure, the technical project was allowed to advance a little too much, perhaps underestimating the degree of commercial complexity that today is required of a car manufacturer with pretensions industrial, albeit niche.
Therefore, if today we seem to lose patience due to the 'long wait', in reality we owe it to the fact that having been involved from the beginning, we are facing a time which is not the normal one between order and delivery but which includes the whole conception and to this we must refer.