That’s a shame I could do with a few free T shirts, mugs, Belstaff jackets and a scale model thrown in for free on completion of my orderClaire Birchenough-Dwyer's interview reported elsewhere is instructive in terms of Ineos brand building strategy ... she placed emphasis on the enthusiasm of early adopter customers. The enthusiasm of this forum seems to vindicate that approach.. I don't "do" Facebook so I can't comment on other channels. The point is the Ineos strategy as described doesn't seem to include "freebies" to generate sales interest...