And yet, while the move upmarket may make it an ideal SUV for most people, there are still a select few who just can’t get onboard.
Some of those people might not want to get onboard, but others genuinely aren’t able to thanks to the price of entry (around £63,000 for a 110) and the treatment that their old school workhorses receive. So, what are all of these folk meant to do when their Defenders finally give up the ghost?
Well, that might just be where Ineos comes in. After trying and failing to buy the tooling for the old Defender, chemical magnate and extremely rich man Jim Ratcliffe decided that he would design and build his own take on the off-road icon. Amazing what you can do with a little bit of initiative and a net worth of £29bn, isn’t it?
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