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Some interesting snippets.
"In the case of the Ineos electric 4×4 that Calder plans to have on sale in 2026, the powertrain costs roughly three times as much as a combustion equivalent. ‘It will only get worse as more and more countries pull from those limited raw materials."
"We might pretty much price consumers out of the car."
"‘We’ve spent a lot of time in our own echo chamber with the Grenadier,’ she added. ‘When all you’re doing is listening to your own opinions, then everyone can be in great alignment and it’s all fantastic. But now we’re going to hear what everyone thinks. We’ve always said the public, the consumer, will be the judge of this vehicle. We will hear all sorts of things we don’t like. I want to listen to that, it’s really important."
" ‘The battery-electric that’s coming in 2026 won’t be a Grenadier. It will still have that off-road DNA of course, but it won’t be a Grenadier, so we really are moving towards a portfolio of products."
She talks of" being a customer-centric organisation, not a product-centric organisation,"
"In the case of the Ineos electric 4×4 that Calder plans to have on sale in 2026, the powertrain costs roughly three times as much as a combustion equivalent. ‘It will only get worse as more and more countries pull from those limited raw materials."
"We might pretty much price consumers out of the car."
"‘We’ve spent a lot of time in our own echo chamber with the Grenadier,’ she added. ‘When all you’re doing is listening to your own opinions, then everyone can be in great alignment and it’s all fantastic. But now we’re going to hear what everyone thinks. We’ve always said the public, the consumer, will be the judge of this vehicle. We will hear all sorts of things we don’t like. I want to listen to that, it’s really important."
" ‘The battery-electric that’s coming in 2026 won’t be a Grenadier. It will still have that off-road DNA of course, but it won’t be a Grenadier, so we really are moving towards a portfolio of products."
She talks of" being a customer-centric organisation, not a product-centric organisation,"
Ineos CEO Lynn Calder: politicians need to get real about the green transition
CAR magazine UK interviews Ineos Automotive CEO Lynn Calder: on future models, strategy and the shift to low-carbon powertrains
www.carmagazine.co.uk