Fairfax Media Australia - Drive

An interesting take - The IG as a status symbol no less.

'It has character': How the Ineos Grenadier became an overnight status symbol in Australia

How did the Ineos Grenadier achieve a cult-like following in Australia... without advertising?

www.drive.com.au

 

[TheDocAUS]

I thought it was a bit sensational and over the top, then I saw what they said about the author "Susannah Guthrie has been a journalist for over a decade, covering everything from world news to fashion, entertainment, health and now cars.…" I would have least asked for a drive! Reading Facebook comments does not cut it.