Exactly.
If the Grenadier brand grows strongly and becomes super desireable, then I can see the marketing Dept. and the bean counters pushing to trade off that by getting a slice of the huge and fast growing urban lifestyle market.
Maybe given all the existing up front costs already sunk into the project - it could be relatively cost effective and highly profitable to create a more expensive "urban focussed" version: the "Citymaster" maybe?
Hire a few of hipster lifestyle car designers; drop some of the more serious off road stuff, (lockers, solid axles, etc.), whilst adding a suite of driver friendly luxury interior items, (bigger touch screens, more leather, more electronics, larger choice of colour both in & out, slightly bigger windows etc.) and boom - a new Grenadier edition like a MB G wagon for the girls to drive around town but at half the price!