Certainly not in this part of the country. I've been in the market for a new Jeep for several years, and the price here on new Rubicons is typically anywhere between $63k to $70k. That's MSRP, so no dealer markup. There's a couple of local dealers who will sometimes sell for below MSRP at certain times of the year, so a Rubicon can be had for around $57k. But that's before taxes and title. Vehicle tax here is 6.8%, so with some luck and a
hefty dealer discount you're looking at $63k to $67 out-the-door for a lower level Rubican. Adding the optional leather seats, matching color fender flares, and matching top will add thousands more, as those are not standard on the Rubicon.
No way you're getting a new 2023 Rubicon for $50k around here. Used ones go for that. Day before yesterday I looked at a used 4Runner TRD with 37,000 miles priced at almost $60k at CarMax.
The dealership in this link offers dealer discounts. However, I've been there multiple times in the last month and the online prices are not accurate. They impose a $3500 upcharge on every vehicle for window tint, wheel locks, etc., which are installed right after delivery. All the local dealers do something like this, so the prices on the website are misleading and none of them will honor TrueCar prices. Believe me I've tried.
I just sold my Land Rover and still have one other Jeep Wrangler. It's difficult for me to believe that a loaded Grenadier will be less than $100k. I could maybe believe a stripped-down version could be had for $80k or something like that.
But hey, I would be
delighted to be wrong, because it would be fantastic to pay $70k for a loaded Grenadier.
. I’m just crossing my fingers rates get better over the next 9-12 months! There’s also the ridiculous personal property tax levied by our Virginia overlords here as well. That’ll be around $2k+ a year 
